7 Days to Building a Stronger Brand: Day 1

May 18, 2015 Merrie Beth Salazar

Understand the difference between relationship messaging and transactional messaging.

Now is the time to focus on transactional messaging (centered on making the sale). But as summer ends, you’ll want to shift focus to relationship messaging (centered on promoting your brand) in order to cement a lasting relationship with customers. 

Watch this short video to learn more: Relationship vs. Transactional Messaging

Your homework: Create transactional messages you can use now to promote your summer specials and drive immediate sales, with an eye to how you’ll tie them to relationship messaging come fall.  

Check out our free e-book, 7 Keys to Building Your Brand, and come back tomorrow for the next step in our “7 Days to Building a Stronger Brand” series. 

 

About the Author

Merrie Beth Salazar

Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.

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7 Days to Building a Stronger Brand: Day 2

Our 7-Day Brand-Building Challenge + Day 2 Homework [Blog Post]

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7 Days to Building a Stronger Brand This Summer and Beyond

An Introduction to Our 7-Day Branding-Building Challenge [Blog Post]

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