Focus on benefits, not features.
Talking about the features of your product or service doesn’t connect with customers; they want to know how your business benefits them. Do your camping store’s tents use XYZ technology (feature), or do they set up in 10 minutes so campers can spend more time with their families (benefit)?
Watch this short video to learn more: Focus On Benefits, Not Features
Your homework: Find out what pain points your customers are experiencing right now, and develop marketing messages that position your products and services as the answer to their problems and concerns.
Check out our free e-book, 7 Keys to Building Your Brand, and come back next Monday (we relax on the weekends too!) for the next step in our “7 Days to Building a Stronger Brand” series.
About the Author
Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.Follow on Twitter More Content by Merrie Beth Salazar