Protect and enhance the brand.
To build a strong brand, it’s important to develop systems and processes your employees can follow to deliver a consistent brand experience at every customer touch point.
Watch this short video to learn more: Protect and Enhance the Brand
Your homework: When business gets hectic, the customer experience can suffer. Regularly regroup with your frontline employees all summer long to make sure that they understand and are representing your brand properly.
Check out our free e-book, 7 Keys to Building Your Brand, and come back tomorrow for the next step in our “7 Days to Building a Stronger Brand” series.
About the Author
Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.Follow on Twitter More Content by Merrie Beth Salazar