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From boosting your competitive advantage to optimizing your business' website, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
To succeed as a business, it's important to stay on top of your continuously-fluctuating competitive landscape. Learn more about how to understand your key competitors and heighten your competitive advantage in this article from Media Post.
Are you struggling to connect with your customers on social networks? Do you know where and how to reach them? Producing awesome social content does not mean much unless you are engaging with the right audiences. Learn more here.
You can learn a lot about your customers by studying their habits. See how to use the information you have to predict their next move in this post from HubSpot's Marketing Blog.
Marketers are beginning to add direct-buy buttons to their email campaigns. According to this article, of those who have already implemented a direct-buy button in some way, 36% have reported increases in sales and revenue. Learn more here.
Part three in our Customer Experience blog series dives into the world of website optimization - specifically for mobile devices. Learn more here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi