We find it, so you don't have to.
From taking a look inside today's digital household to jump-starting your social media engagement, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
Ah, Super Bowl ads. We all know they're expensive - but are they effective? See why mindful marketing matters, and how your brand's local advertising can have just as much (if not more) impact as an ad during the big game (for a fraction of the cost) here.
Did you know that the average household has 10 different devices accessing the Internet through the WiFi router? Take a peek inside today's digital household with this research from Media Post.
Posts on each social media channel tend to have a different "shelf life" during which your followers will see them. In an effort to streamline the social media posting efforts for your brand and maximize the exposure of your message, this post suggests to share the same content (particularly on Twitter) more than just once. Learn more here.
Looking to refresh your social media strategy or begin a new campaign? Jump-start your engagement and get on track to accomplish your goals with these three techniques.
In recent conversations, you may have heard the word "geo-conquesting" used to describe a form of precise location-based targeting. Learn more about what geo-conquesting is and how it affects your business here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi