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From small business SEO to the latest advertising buzzwords, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
Creating a plan for local SEO is slightly different than if you were focusing on a global audience - it may be easier for you to see success, but it won't come without a little bit of strategy. This post breaks down why your business needs local SEO, and how to achieve it.
According to estimates from The Radicati Group, email use worldwide will top 3 billion users by 2020. What does this mean for your business? Two things - first, this means that nearly everyone in your target audience is reachable by email. Make sure you are using this platform to reach your consumers. Second, this means inboxes are overflowing with content from people and businesses alike - make sure your message stands out among the clutter. Read more here.
A social media strategy can rarely be considered "perfect." Have you noticed a lack of engagement with your current social audience? Is your follower count increasing at a snail's pace? Read this post to see how you can turn this around (or to prevent your social strategy from failing in advance).
We've created two comprehensive advertising keyword glossaries (see our television glossary here, and our digital media glossary here). This post highlights three specific words from the glossaries and explores what exactly they can mean for your advertising strategy.
Want to see more of Cox Media's recent content?
Breaking Down Local Business Branding [Blog Post]
About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi