Top 5 Must-Reads: Weekly Round-Up – 5.22.15

We find it, so you don’t have to. 

From more millennial marketing to Facebook targeting and creating your business’s social media crisis plan, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week: 

 

1. How to Use Facebook Advanced Location Targeting for More Engagement (Social Media Examiner)

So, you create the perfect Facebook ad (or post) for your brand. But how do you get it in front of the right audience? This post takes a deep dive into how to use Facebook’s helpful targeting tool.  

 

2. 5 Event Ideas that Attract Customers (Vertical Response Blog)

Events are great opportunities to create buzz about your brand and connect with your customers. Check out these five ideas for creating events that your customers will want to attend (and why!). 

 

3. 5 Ways to Make Trust Your Most Important Marketing Asset (Duct Tape Marketing)

Trust is always important, but it takes on a new meaning when applied to customers and your brand. Buyers have access to a lot of information and many different sources – make sure you are building a strong case for trust and ensuring the information they are finding is as accurate as possible.

 

4. Do You Want Millennials or Market Mavens? (Convince and Convert Blog)

We talk about millennial consumers more often than not, but this post takes a deeper dive into a specific segment of the purchasing population. Learn more here. 

 

5. How to Create a Social Media Crisis Management Plan (Hubspot)

Having an established social presence with a strong brand voice is vital in today’s digital age, and there are bound to be a few conflicts arise here and there (think: unhappy customers and nasty comments). But what happens when these problems escalate to a crisis that could damage your brand’s reputation? Use this free template from Hubspot to create a plan.  

 

 

Want to see more of Cox Media’s content from this week?

7 Keys to Building Your Brand [Video Series]

What The 2015 Small Business Consumer Pulse Survey Meands For Your Business [Blog Post]

Auto Dealer Receives Customized Advertising Solution [Client Success]