We find it, so you don't have to.
From client testimonials to storytelling and the omni-channel customer experience, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:
With the landscape of the advertising and marketing world evolving rapidly, it can be difficult to stay "nimble enough to keep pace with market demands." Make sure your brand's story is solid and agile enough to stay ahead of the curve, without losing credibility or making sloppy mistakes. Learn more in this post from the Content Marketing Institute.
We know sharing client success is important - according to this infographic, customer reviews are 12 times more trusted than descriptions that come from manufacturers. Learn about the vast capabilities of client testimonials, increasing credibility, "perfect" feedback timing and more.
Ask questions, include calls to action, never forget about the impact of visuals accompanying posts... some of these tips may be a review, but this comprehensive list of best practices is more than helpful for business pages on Facebook. Check it out!
Videos are engaging and successful storytelling is vital. Combine them both on your business's social channels using these eight tips and you'll have the ultimate online marketing fairy tale.
Want to see more of Cox Media's content from this week?
Pop-Pop, Fizz-Fizz [Blog Post]
7 Keys to Building Your Brand [Video Series]
Women's World Cup: Fun Facts for Soccer Fans [Infographic]
About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi