Top 5 Must-Reads: Weekly Round-Up – 8.14.15

We find it, so you don’t have to.

From building your strongest brand to the importance of client research, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand (Hubspot)

Having trouble differentiating your brand from the rest? You’re not alone! Hubspot has to put together 7 tips that include defining your purpose, using emotion, and creating loyalty to build your best brand.

 

2. Don’t Forget These 5 Lead Nurturing Necessities (Uberflip)

Keeping the attention of today’s distracted consumer is hard. Nurturing your leads ensures your company stay’s top-of-mind with consumers long after their initial interaction. This post outlines the 5 necessities to maintaining contact with your leads.

 

3. 5 Steps to Optimize Your Website Like a Pro (Duct Tape Marketing)

Creating an optimized website is critical to your marketing mix. This article outlines how to get the most out of consumer’s online search and ensure results for your company’s website.

 

4. 6 Reasons Your Company Should Try Infographic Marketing (All Business)

Infographics are a must for any company’s content marketing strategy. They attract a consumer’s attention and keep them engaged throughout your whole message. Read on for 6 reasons why you need to create infographics today. 

 

5. Your Marketing Strategy Hinges on Both Brand and Client Research: Here’s the Why — and the How (MarketingProfs)

Brand and client research go hand-in-hand and must be re-examined constantly to properly communicate your company’s value to the right audience. This article describes the importance of looking at both types of research and how any company can accomplish it. 

 

Want to see more of Cox Media’s content from this week?

Why Television Advertising Doesn’t Have to be the Cost of a Super Bowl Ad [Blog Post]

Industry Insights: Furniture [Blog Post]

Stand Out & Get Noticed [eBook]