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From understanding the basics of online video advertising, to taking full advantage of the back-to-school shopping season, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
When it comes to online video, all of the information out there can be overwhelming. In this post, we explain the three basic things you actually need to know to leverage the fastest-growing category of online advertising for your business.
In true social media form, Instagram is changing again. Taking a page from Snapchat's book, Instagram now has a "stories" capability for users to upload their less-than-picture-perfect moments - but they only exist for 24 hours. Click here to read more, and find out what this means for businesses on Instagram.
Occasionally, businesses need to go through a re-brand. Though re-brands are refreshing, they can often be a lot of work - and there are definitely best and worst practices when it comes to implementing one. Take a look at a few lessons from Sharp Electronics Marketing Company of America.
Back-to-school preparation is the second-biggest shopping season of the year. As a local business, what can this mean for you? Find out here.
Creating an exceptional customer experience is now synonymous with creating a personalized customer experience. A truly personalized experience makes consumers feel valued, which in turn can lead to higher brand trust and loyalty. Learn more here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi