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From the proven importance of Instagram for your business to harnessing the power of TV advertising for beginning your customer's journey, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
TV advertising is still king when it comes to driving further action with your consumers. After viewing a TV/Radio commercial, 62% of adults research the advertised product online. Nearly half of "second-screeners" use their laptop to shop online while watching TV. Learn how TV advertising creates great awareness among your consumers.
Micro-moments, defined as intent-driven moments when consumers' preferences are shaped and decisions are made, provide an ideal opportunity to win with your consumers. Programmatic advertising allows your business to reach the right person with the right message at the right micro-moment. Learn how to take advantage of programmatic advertising with these 4 tips from Google.
In today's world, where the average attention span of an adult shrank to 8 seconds, engaging a consumer during the their journey with your company is harder than ever; however, creating enticing marketing materials doesn't have to be a daunting task. These 6 tips from Marketing Profs will spice up every part of your marketing plan, from creating catchy visuals to integrating animation. Capture your consumers right at the beginning!
How do you increase inbound links to your website? Create engaging content. How do you create engaging content? To name one way, use data-driven content. It generates 283% more backlinks than content that isn't data driven. Check out this infographic for more ways to create the perfect "link magnet."
If your business is not on Instagram, now is the time to create an account. With 300 million active monthly users who share an average of 70 million photos per day, this social network boasts not just a large base, but also highly active users. On top of that, Instagram's per follower engagement rate for top brands is 58% higher than on Facebook and 120% higher than on Twitter. Still not convinced? Read this list of Instagram facts that prove its importance.
Want to see more of Cox Media's content from this week?
6 Steps to a Successful Interview [Blog Post]
Retail Garden Blooms When Sprinkled on Cable TV and Online [Client Success]
About the Author
Anne Marie is a Marketing graduate from Clemson University and works as part of the the Marketing Communications team at Cox Media. She has a skill set of creative thinking and research and analysis and enjoys developing compelling stories backed by data.More Content by Anne Marie Hodgson