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From discovering how Halloween sales can impact your business (in any industry) to ensuring a positive (easy!) customer experience , here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
Halloween sales are not just for candy and costumes anymore. In fact, Halloween is one of the highest-grossing annual celebrations outside of traditional gift-giving occasions. So, how can your business get involved? We highlighted nine ways to get "spooky" this season here.
From August to November of an election year, many businesses shy away from TV advertising in fear of being overshadowed by political messages on Broadcast television. However, staying on the sidelines during this time may be doing your business more harm than good. Check out these opportunities that Cable TV advertising can offer during the political window - and beyond.
It can seem daunting to try to market your small business in a world of big brands - but in digital marketing, anyone can win. This post highlights what makes SEO and social media unique for small businesses - and how to leverage that difference for success.
Being a part of a (relevant) online conversation is one thing - hashtagging every single word that slightly relates to your post, and/or your business, is another. Don't turn away social media followers and fans with hashtag overload - learn how this could be affecting your brand here.
Bottom line - shopping for any product or service (big or small) can be an exhausting process. Give your customers a positive (easy) experience, and they'll give you loyalty, trust and more in return. Learn more here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi