The Digital Media Glossary: 10 Terms A Local Business Should Know

October 31, 2016

The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will allow you to make better branding, advertising and marketing decisions for your business.

Download our Digital Media Glossary to gain insight to the following key terms:

  • Ad Viewability
  • Audience Segmentation
  • Brand Stacking
  • Conversion
  • Frequency Capping
  • Geo-conquesting
  • Impression
  • Pacing
  • Video Completion Rate
  • View-through

 

 

Previous Flipbook
Marketing Health Check [Assessment]
Marketing Health Check [Assessment]

Next Flipbook
Stand Out & Get Noticed [eBook]
Stand Out & Get Noticed [eBook]

×

A round-up of this week's top content is waiting for you...

GUID
First Name
Last Name
Thank You for Signing up!
Error - something went wrong!