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From building your strongest brand to the importance of client research, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
Having trouble differentiating your brand from the rest? You're not alone! Hubspot has to put together 7 tips that include defining your purpose, using emotion, and creating loyalty to build your best brand.
Keeping the attention of today's distracted consumer is hard. Nurturing your leads ensures your company stay's top-of-mind with consumers long after their initial interaction. This post outlines the 5 necessities to maintaining contact with your leads.
Infographics are a must for any company's content marketing strategy. They attract a consumer's attention and keep them engaged throughout your whole message. Read on for 6 reasons why you need to create infographics today.
Brand and client research go hand-in-hand and must be re-examined constantly to properly communicate your company's value to the right audience. This article describes the importance of looking at both types of research and how any company can accomplish it.
Want to see more of Cox Media's content from this week?
Industry Insights: Furniture [Blog Post]
Stand Out & Get Noticed [eBook]
About the Author
Anne Marie is a Marketing graduate from Clemson University and works as part of the the Marketing Communications team at Cox Media. She has a skill set of creative thinking and research and analysis and enjoys developing compelling stories backed by data.More Content by Anne Marie Hodgson