Top 5 Must-Reads: Weekly Round-Up - 8.28.2015

August 28, 2015 Anne Marie Hodgson

We find it, so you don't have to.

From the effectiveness of visuals on Social Media and the importance of mobile advertising, to handling negative reviews, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. When Customers Call Your Baby Ugly: Handling Negative Online Reviews (Entrepreneur)

It never feels great reading a negative review about your business, but don't feel put down for long. If handled property, your company's critics can become your brand's biggest advocates. This article outlines 3 must-know points for responding to negative reviews.

 

2. How Millennial Moms Shop to Fill Their Kids' Lunch Boxes (Ad Week)

The school year is officially underway and understanding how Millennial Moms fill their kid's school lunchboxes is important with the ever-increasing amount of options. Moms prioritize nutrition over price and convenience, just one important insight. Explore this infographic for more facts on the grocery shopping habits of Millennial Moms. 

 

3. 6 Reasons Your Business Can't Afford to Ignore Mobile Advertising (Forbes)

There are 7.2 billion people in the world, but there are 7.5 billion mobile connections. Mobile usage is increasing tremendously, which means it's time for you to reconsider how mobile advertising fits into your strategy. Read Forbes' article for more reasons you need mobile advertising in your plan. 

 

4. What Brands Need to Know About Visual Social Media (Marketing Profs)

The average attention span of today's distracted consumer is a short 8 seconds, but visuals break through the clutter and capture your audience's attention. In fact, social posts that include images produce 650% higher engagement than regular text posts. Check out the infographic for more compelling information about Visual Social Media.  

 

5. 5 Reasons No One is Clicking on Your Banner Ads (Hubspot)

Last week, we discussed strategies for improving Banner Ad efficiency and performance. This Hubspot article dives further into reasons some Banner Ad's don't perform well and offers solutions to each reason. Learn how to develop relevant, valuable banners for your audience, and create a win for the both of you. 

 

Want to see more of Cox Media's content from this week?

The Sports Marketing Coach [Interactive Tool]

3 Tips to Create a Strong Online Presence for Your Brand [Blog Post]

Tap into the Passion of Sports Marketing [Blog Post]

Strategic, Consistent Cable Advertising Plan Creates Brand Awareness for Local Auto Dealership [Client Success] 

 

About the Author

Anne Marie Hodgson

Anne Marie is a Marketing graduate from Clemson University and works as part of the the Marketing Communications team at Cox Media. She has a skill set of creative thinking and research and analysis and enjoys developing compelling stories backed by data.

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