Top 5 Must-Reads: Weekly Round-Up - 9.25.2015

September 25, 2015 Anne Marie Hodgson

We find it, so you don't have to.

From mobile video ads improving purchase intent to picking the right Social Media lead generation campaign, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. 4 Tips for Making Social Visitors Regular Users (Entrepreneur)

With an array of Social Media sites with an overflowing amount of content, it's hard to stand out. Give your audience a reason to stop scrolling and click on your content. This article from Entrepreneur outlines 4 strategies to increase traffic, including remarketing techniques and attention-grabbing headlines.

 

2. Native Mobile Video Lifts Upper and Lower Funnel Metrics (eMarketer)

A fast growing ad format, mobile video, specifically in native mobile environments (think Facebook and Instagram feeds), should be a critical part of your advertising plan. Why is it important? This article from eMarketer shows that viewing a native mobile video ad improved purchase intent and recall both by 30%, along with other important metrics.

 

3. Do More TV Commercials Equal More Marketers' Site Visits? (Media Post)

As we mentioned last week, TV advertising is vital to moving your customers along in their journey with your business. The Video Advertising Bureau just released results showing that an increase in your TV ad spend results in an increase in web traffic. Want your audience to engage with your business? Start with TV.

 

4.  The Future of Online Video Looks a Lot Like Film's Past: 3 Tips for Modern Advertisers (Hubspot)

Video marketing is a common topic for many businesses these days, and for good reason. By 2016, 55% of all consumer Internet traffic will be video.  With a few guidelines, you can create the perfect online video . This article written by Hubspot recommends making your videos as short as possible and creating it as entertainment versus an interruption to the consumer's online time.

 

5. How to Choose the Right Social Media Lead Generation Campaign (Hootsuite)

Looking to generate leads for your business? Social media campaigns are a great way to make this happen. Whether you're looking to build engagement or get your audience involved with your brand, this article breaks down several social media lead generation campaigns scenarios to get you started.

Want to see more of Cox Media's content from this week?

3 Strategies to Score a Touchdown with Your Sports Marketing Strategy [Blog Post]

A Campaign Quick Planner:  Your 2015 Holiday Advertising Strategy [Workbook]

Your Perfect Holiday Marketing Strategy: A Quick-Start Checklist for Local Business Owners [Checklist] 

About the Author

Anne Marie Hodgson

Anne Marie is a Marketing graduate from Clemson University and works as part of the the Marketing Communications team at Cox Media. She has a skill set of creative thinking and research and analysis and enjoys developing compelling stories backed by data.

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