The Digital Media Glossary: 10 Terms A Local Business Should Know

February 24, 2016

The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will allow you to make better branding, advertising and marketing decisions for your business.

Download our Digital Media Glossary to gain insight to the following key terms:

  • Ad Viewability
  • Audience Segmentation
  • Brand Stacking
  • Conversion
  • Frequency Capping
  • Geo-conquesting
  • Impression
  • Pacing
  • Video Completion Rate
  • View-through

 

 

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Four Things You Must Know About Targeting Your Consumers in 2016
Four Things You Must Know About Targeting Your Consumers in 2016

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The Television Advertising Glossary: 10 Terms A Local Business Should Know
The Television Advertising Glossary: 10 Terms A Local Business Should Know

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