We find it, so you don't have to.
From connecting with local consumers through social media to providing the best customer service, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
Social media can be a great way to complement your paid advertising efforts and increase your brand's visibility in your local market. Find out how your business can connect with local customers through the top social networks in this post.
As it says in this post, studies show that people rely on emotions, rather than information, to make brand decisions. Read more on how brands are tapping into consumer emotions with their advertising messages - and how your business can too.
BONUS: Need assistance producing these "emotional" ads? Cox Media can help.
As mentioned in this post, the value of search is pretty self explainable - it can point a consumer directly to your business when they are searching for your products and/or services. But how does this value translate to small businesses specifically? Find out in this Q&A.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi