With so many options available for your business, where do you even begin?
As a local business owner, you may be thinking the same thing - "How do I keep my business top of mind for my customers?" Faced with many options, one of the hardest parts in developing an advertising strategy is deciding where and how you should spend your money.
How do you go about determining the best advertising option for you and your business?
I would speculate that - like most purchasing decisions when we aren’t sure what to buy - you'd start with doing some research with a tool I like to call the “Google Machine”. After trying a few searches for "local advertising," I came to the realization that I couldn’t just search the way I would when I do my usual research. For example, if I was in the market for an SUV, I might do a search for “safest SUV for 2016," which provided me with exactly what I was looking for. However, searching for advertising options was a bit more challenging as a broad search like “best advertising option for 2016” didn’t yield an easily digestible list, like the SUV example did.
After a number of searches, I came up with a list of 5 links to content I feel would be most useful for anyone seeking a quick read on advertising solutions for their business.
- Step by Step Guide to Advertising on Facebook provided by HubSpot
- Top 10 Google AdWords Mistakes To Avoid provided by Wishpond
- TV Advertising guide and Radio Advertising Guide provided by fitsmallbusiness.com
- Get Started with Mobile Advertising provided by WebDAM.com
- What is SEO / Search Engine Optimization provided by SearchEngineLand
If you found this useful and would like to see more snackable tips on advertising options in the marketplace, let us know.
Cox Media partners with local business owners to develop successful advertising solutions and get their messages in front of the right consumers on any screen. Click here to learn more about how we can help you get started.
About the Author
Rex Liu is a Sr. Demand Generation Analyst for Cox Media where he supports the strategy and execution of lead generation. Joining the ranks of parenthood earlier this year, he has learned and become proficient at diaper changes, formula creation, and child cry analysis.More Content by Rex Liu