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From capitalizing on the continued allure of "Pokemon Go" to engaging dedicated fans during the height of sports season, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
Another week, another post about how the creators of Pokémon Go have revolutionized the world of mobile applications. This time, we shine a light on how your business can stand out among the many trying to leverage the popularity of this game.
As we head into the high tide of many sports' seasons, this infographic showcases the impact of sports programming and highlights why your business should consider sports advertising across all screens.
According to a new study buy GoDigital, consumers actually prefer local businesses to national chains. How can your business take advantage of this preference? Read these four tips to get started.
We've mentioned that "moments of waiting" are excellent opportunities to get your brand's message in front of a consumer on a mobile device. But what about moments (or months) of travel? This post dives into a "billion-dollar" opportunity that involves just how connected consumers are with their mobile devices during the summer months.
One of the unique aspects of social media is that it provides platforms that allow businesses to engage in two-way communication with a specific consumer (or group of users) online. But in order for that communication to turn a consumer into a customer, they have to feel like they know (and trust) you as a business. Learn more here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi