We find it, so you don't have to.
From understanding the rating point system to effectively networking your small business, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
As part one of a two-part series, this post starts the conversation about a recent movement - shifting the focus in the advertising community from the rating point to the impression. Learn more here.
The latest installment in our "Know Your Audience" series, this post provides key insights on the valuable viewing audience of professional golf. Check it out here.
Does your business have it's own mobile app? If not, maybe it's something to consider. As it states in this post, retaining current customers are just as important as attracting new ones, and a mobile app may be just what you need to help establish that loyalty. Learn more here.
It's not what you know, it's who you know, right? Kind of. Check out this post (and free downloadable "Crash Course" to see why and how networking with the right people can set your business up for continued growth and success.
At this point, you probably realize your business should be active on social media. But how do you know that your doing it right? Well, "right" looks a little different from business to business, but it never hurts to see what some of the "best" are doing. Take a look and get inspired here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi