We find it, so you don't have to.
From attracting loyal customers, to using Facebook's newest form of fan engagement, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
As part two of our two-part series, this post talks about the advantages of impression-based buying as well as some potential challenges with this transition away from "Rita the rating point." Learn more here.
Be yourself. You've likely heard that thousands of times, but this age-old advice is proving to be true for businesses, too. Like it says in this post, businesses that convey authenticity have the potential to earn great - and loyal - customers. Learn more here.
Combined digital landscapes can mean great things for businesses and consumers alike. Learn more about what's ahead for TV and digital here.
To get consumers to like you, they have to first understand your brand and products and services. Jump start this process with an "explainer" video - learn why (and how!) here.
Have you heard of Facebook 360 photos? Check out how your business can leverage this new, immersive 360-degree experience for fans on your Facebook page here.
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About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi