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From marketing beyond the Millennial generation to implementing social media tips you don't hear everyday, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
Where are consumers these days? Online. It's important that your brand is there, too - take a look at these tips to enhance your online advertising strategy.
With Fall weather comes the beginning of the holiday season. And now, the fall holiday season stretches beyond the main events (like Thanksgiving, Christmas and Hanukkah) to include smaller holidays that local businesses can leverage for their success (think: Black Friday, #SmallBusinessSaturday, #CyberMonday and #GivingTuesday). Your business may or may not rely on fundraising to meet your year-end budget, but either way, it can be helpful to offer promotions that support a cause, in turn, bringing consumers to your door. Learn more here.
Millennial consumers have received a lot of attention in recent years. And they deserve it - their buying power surpasses that of most other age-based demographic. But it's time to also take a look at the next group - who already have a significant influence on shopping behavior. Learn more about Generation Z here.
It seems like everywhere you go, there's another article about what your business could, should and should not be doing in the social media space. This post contains a refreshing list of tips and tricks you probably haven't heard before. Learn more here.
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2016 Holiday Season Success [Series]
About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi