We find it, so you don't have to.
Social media, online advertising, procrastinating and more - here is a quick round-up of the best marketing and advertising content you may have missed this week:
The ever-changing world of advertising can be tricky to navigate. From aligning with social media to making compelling calls to action, this post from the Soft Press blog highlights a few easy ways to decipher right from wrong.
Bonus: Find 10 more quick tips on how to find your way through the advertising landscape here.
What is a landing page? Why do you need them for your business? This infographic from Instapage answers all of your questions about this vital resource that can be used for lead generation, clickthroughs, getting signups and more.
By now, the importance of incorporating online advertising into your strategy is widely understood. But what separates the ads that are highly engaging from those that users scroll right past? Find out here.
Facebook's algorithms are constantly evolving, deciding what will (and what will not) show up organically in your customers' news feeds. This post from Hootsuite highlights new, advanced Facebook advertising features to incorporate into your social media marketing strategy.
Want to see more of Cox Media's content from this week?
Advertising Spend Assessment [Budgeting Tool]
Three Budget Questions To Ask Yourself Right Now [Blog Post]
About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi