When you’re swamped with summer customers, it’s easy to put marketing on the back burner. But maintaining a marketing presence at all times helps keep your brand top-of-mind — not just now, but long after your busy season ends.
Watch this short video to learn more: Brand Continuously
Your homework: Develop a summer marketing plan that incorporates a variety of marketing channels to ensure your brand stays front-and-center in customers’ awareness, both now and later.
Check out our free e-book, 7 Keys to Building Your Brand, and come back tomorrow for the next step in our “7 Days to Building a Stronger Brand” series.
About the Author
Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.Follow on Twitter More Content by Merrie Beth Salazar