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From more millennial marketing to Facebook targeting and creating your business's social media crisis plan, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:
So, you create the perfect Facebook ad (or post) for your brand. But how do you get it in front of the right audience? This post takes a deep dive into how to use Facebook's helpful targeting tool.
Events are great opportunities to create buzz about your brand and connect with your customers. Check out these five ideas for creating events that your customers will want to attend (and why!).
Trust is always important, but it takes on a new meaning when applied to customers and your brand. Buyers have access to a lot of information and many different sources - make sure you are building a strong case for trust and ensuring the information they are finding is as accurate as possible.
Having an established social presence with a strong brand voice is vital in today's digital age, and there are bound to be a few conflicts arise here and there (think: unhappy customers and nasty comments). But what happens when these problems escalate to a crisis that could damage your brand's reputation? Use this free template from Hubspot to create a plan.
Want to see more of Cox Media's content from this week?
7 Keys to Building Your Brand [Video Series]
Auto Dealer Receives Customized Advertising Solution [Client Success]
About the Author
As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.More Content by Sara Velordi