Cox Media Signs Exclusive Local Ad Rep Deal with AT&T SportsNet Rocky Mountain, Television Home of the Vegas Golden Knights
Cox to also sell national on-air ads for the Network
ATLANTA – February 6, 2018 - Cox Media, Cox Communications’ advertising sales division, has signed a multi-year exclusive agreement to represent AT&T SportsNet Rocky Mountain’s local on-air advertising opportunities during Vegas Golden Knights games, including pre-game and postgame programming.
Beginning with the Vegas Golden Knights’ second season this fall, Cox Media will also be the exclusive sales representative for the Network for national on-air advertising during Vegas Golden Knight game broadcasts. This arrangement covers pre-game, post-game and in-game on-air advertising opportunities other than opportunities allotted to the Network’s distributors.
“The Vegas Golden Knights have captivated the Las Vegas market: sports fans, businesses, and the entire community,” said Brett Burke, vice president of sales for Cox Media’s Las Vegas market. “This opportunity to sell the Network’s advertising time in Vegas Golden Knights games is a great addition to Cox Media’s portfolio of offerings for our clients and we are thrilled to be working with AT&T SportsNet and representing advertising opportunities in games of the city’s first major sport franchise.”
Starting immediately, local businesses looking to reach the passionate Vegas Golden Knights fan base should contact Cox Media Las Vegas for rates and availability. For more information, visit www.coxmedia.com.