The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversations. Understanding these keywords will allow you to make better branding, advertising and marketing decisions for your business.

Download our Digital Media Glossary to gain insight to the following key terms:

  • Ad Viewability
  • Audience Segmentation
  • Brand Stacking
  • Conversion
  • Frequency Capping
  • Geo-conquesting
  • Impression
  • Pacing
  • Video Completion Rate
  • View-through