Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
Filter by
Audience Insights: A Starting Five of Facts About Female Sports Fans
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
Behind the Screens: Meet Senior Marketing Communications Specialist Pam Clarke
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
Client Success: Promoting a One-Stop Med Spa Shop to Select Local Audiences
As med spa services increase in popularity across the United States, both new and established local businesses are eager to expand their local market share in the phase of a competitive marketplace.
6 Best Practices for Local Business Email Marketing
Given the relatively low cost to set up and manage email campaign, local business email marketing is one of the highest-ROI strategies you can use to promote your business.
2022 Q2 Cox Media Sports Preview
As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular ...
Using a Strong Company Culture To Improve Recruiting Outcomes
If your business is hoping to fill open positions in the near future, you can expect a hiring market unlike anything you’ve experienced in the recent past. As of early March, more than 11 million job ...
5 Media Trends for Reaching Med Spa Clients
Demand for medical spa services has drastically increased in recent years and consumer interest is only growing. Here are five ways cosmetic services clients are interacting with media when ...
Client Success: Increasing School Enrollment Through Targeted Family Outreach
To protect their enrollment numbers amid increased schooling options for local families, many school districts rely on ad campaigns targeted to local families who may not be aware of that particular ...
Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers
Inflation has put a squeeze on businesses across almost every industry, as well as every consumer. With the 2021 calendar year ending with an inflation rate of more than seven percent, both consumers ...
Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying
Depending on where and how you invest in local advertising, your business has likely used several pricing models for purchasing ad space. Television has traditionally relied on rating points as a key ...
Q2 Programming Opportunities
Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available ...
Medical Spa Advertising 101: Strategies to Reach Your Target Audience
Fueled by increased video-based communication and rising demand for cosmetic surgery services, medical spa businesses have the benefit of high consumer interest today, and strong growth projections ...
Cox Media + Audience-Based Advertising Solutions for Television
In previous articles and webinar recordings, we introduced the concept of audience-based ad buying. In this blog, we take that a step further by connecting this topic to how Cox Media can help make ...
6 Media Trends for Reaching Hispanic Audiences
The U.S. Hispanic population has grown rapidly over the past decade. As Hispanics have claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has ...