Insights
The Professor's Perspective Episode 2: How & Where Advertisers Are Spending
Welcome back to Cox Media's video series, "The Professor's Perspective." In this episode, "The Professor" unpacks how and where advertisers are spending to reach audiences across all ad platforms.
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Behind the Screens: Meet Senior Manager of Marketing & Client Solutions Adrian Bernal
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. This month, I was joined by Las Vegas’s Adrian Bernal, Sr. Manager of Marketing & ...
Beyond Age & Gender: The Precision and Value of Audience-Based Solutions
While most business leaders and marketers understand the value of reaching a targeted audience, traditional "mass media" advertising solutions typically deliver a more generic and broadly-defined ...
How to Pinpoint and Reach the Right Voters for Your 2022 Political Ad Campaign
Digital channels are becoming a mainstream target of political advertising for this year’s midterm elections. But this strategic shift is only meaningful to campaigns if that strategy can be executed ...
Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company
Digital advertising makes it easier than ever to connect with niche audiences. But the value of these ad campaigns is dependent on your ability to optimize targeting and spending to minimize the cost ...
How to Advertise Your Local Business on TikTok
When your business is operating with limited marketing and advertising resources, you have to make decisions about where to concentrate your efforts to maximize business ROI.
Expert Insights On Using Facebook to Grow Your Brand and Your Business
Facebook’s appeal as an advertising channel is the product of many different factors. For starters, it owns the largest active user base of any other social network, with nearly three billion users ...
Bonus: Ask the Experts Facebook Q&A
Earlier this month we partnered with Stephanie Needle from Meta to host our Q2 Ask the Experts webinar, focused on maximizing your presence on Facebook as a local business.
Ask the Experts: Insights for Optimizing Your Brand's Facebook Presence
Having a strategic presence on Facebook is vital for local business success - and it all starts with understanding the platform itself. In this advanced-level session, industry expert Stephanie ...
Ask the Experts: Understanding & Utilizing Facebook to Build Your Brand
Having a strategic presence on Facebook is vital for local business success - and it all starts with understanding the platform itself. In this beginner-level session, industry expert Stephanie ...
2022 Q3 Cox Media Sports Preview
As we enter the dog days of summer, the world of sports will settle down for a few weeks before ramping back up throughout Q3.
Client Success: Boosting Ad Performance and ROI for a Local Home Improvement Nonprofit
Building local brand awareness in the shadow of more established industry rivals is difficult for any local business. For nonprofits working with limited resources, the task can be even more daunting.
Behind the Screens: Meet Media Sales Support Specialist Sandra Sisneros
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
Audience Insights: Local TV’s Perplexing Population Puzzle
To paraphrase a 1984 Depeche Mode classic, “People are people, so why should it be…you and I should [watch TV so differently]?”
Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business
Successful advertising campaigns can be a revenue-generating investment for any business. For small businesses operating with lean budgets, though, fear of poor ad performance can cause them to view ...