Insights
Advertising Across the Customer Journey
As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and ...
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TV Attribution with Cox Media
Having access to the right data is critical when making business and marketing decisions. With digital advertising, collecting data is relatively straightforward. But how can you ensure that your ...
Clear to Close: 4 Advertising Tips for Mortgage and Lending Services
A strong 2021 housing market means promising business opportunities for mortgage and lending businesses. But with so many competitors vying for customers in this space, a favorable housing market ...
2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business
Roofing, plumbing, HVAC, painting, remodeling, pest control and handymen services (just to name a few) are in constant demand in today’s market but with high demand comes increased competition. Not ...
Client Success: Increasing Survey Completion for a Government Census
Census data is an important resource in helping governments understand the makeup and needs of their citizens. But low census completion rates can complicate this effort to survey residents and ...
Advertising for Government Agencies: 4 Tips for Success
From public health campaigns to tourism advertising, state and other local government agencies depend on ad campaigns as a critical channel for communicating with the public and raising awareness ...
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including 'Cord-Cutters')
By now, most advertising experts realize that the group of consumers known as ‘cord-cutters’ aren’t necessarily ditching their cable TV subscriptions. In reality, many consumers are only increasing ...
7 Key Digital Trends For Government Agencies
From public health and tourism to news and education, connecting with constituents through the right channels is vital to your success. In the infographic below, we highlight seven key digital ...
Advertising for Elective Healthcare: 4 Tips to Grow Your Medical Practice
Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons. Minimally invasive procedures, such as injectables, have increased access to the body-shaping services ...
How to Effectively Reach Customers in a Virtual World
Many local businesses don’t have the time or resources to support in-house marketing efforts. But budgetary constraints aren’t an excuse to swear off advertising and marketing altogether—especially ...
6 Key Digital Trends For Elective Healthcare
As a cosmetic surgeon, cosmetic dentist or esthetician, connecting with patients through the right channels is vital to your success. In the infographic below, we highlight six key digital statistics ...
Client Success: Increasing Patient Volume for a Local Medical Spa
Demand for cosmetic healthcare services has boomed in recent years, with nearly half of all American adults considering elective procedures or cosmetic treatments either now or in the near future.
Advertising for Home Services: How a Multi-Channel Approach Can Lower Your Cost Per Lead
Roofing, plumbing, HVAC, painting, remodeling, pest control and handymen services (just to name a few) are in constant demand in today’s market but with high demand comes increased competition. Not ...
7 Key Digital Trends for Real Estate Businesses
As a real estate agent or property developer, connecting with buyers and sellers through the right channels is vital to your success. In the infographic below, we highlight seven key digital ...
Advertising for Real Estate: 3 Strategies for Success in 2021
The pandemic disrupted almost every aspect of life for many Americans in 2020. One thing it didn’t disrupt, though, was demand in the housing market. In spite of local shutdowns and safety ...
iOS14 and the "Death of the Cookie": How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
If you’re a business that has relied on digital advertising to reach your target audience, your ad strategy has probably factored in a small-but-important digital file called a cookie.