Insights
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue ...
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Client Success: Increasing Job Applicants for Essential Healthcare Roles
While healthcare organizations have seen a recent rise in demand for mental health and other healthcare services, the available applicant pool for essential healthcare roles has declined. As a ...
Help Wanted: 4 Recruiting Ideas for Restaurants & Other Service-Industry Businesses
For all the talk that has been made about economic hardship and mass unemployment sweeping the American workforce, the reality is that the pandemic’s impact on businesses and workers is more complex ...
Client Success: Increasing Website Traffic for a Local Outdoor Services Business
In an effort to avoid the added costs that come with handing their digital ad campaigns over to a trusted advertising partner, one local home/outdoor services business decided to end their ...
The Pulse on Programming: July 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Automotive Advertising with Cox Media
Marketing your dealership is about more than just selling cars. Through the right channels, you can establish yourself as a trusted business in your community - and the best choice when consumers are ...
4 Tips for Recruiting in Healthcare: How Marketing Can Help You Build Up Your Workforce
As demand for healthcare professionals increases, the healthcare workforce is shrinking. Between the start of 2020 and 2021, the number of healthcare employees in the United States declined by nearly ...
Social Media Management Services
Now more than ever, it's important for your brand to stay connected to your customers. Social media is a great way to build these relationships, but we know that as a business owner, you have a lot ...
YouTube & Your Brand: Video Tips for Local Businesses
When local businesses sort out their marketing priorities, an active YouTube channel may not be at the top of their lists. Compared to building a website, investing in SEO, building a presence ...
Client Success: Increasing Awareness & Caseload for Local Law Firm
For law firms working in specialized fields of practice, one of the biggest challenges is connecting with a niche audience in their moment of need. The best way to foster these connections is by ...
The Pulse on Programming: June 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Audience Insights: Three Things to Know About Nielsen Measurement News
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses ...
The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event
There's no single event that captures an audience like the Olympics. Quite simply, the Games of XXXII Olympiad from Tokyo, Japan, will be the biggest media event of 2021, with NBCUniversal providing ...
Cox Media: The Tip of The Iceberg
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
Behind the Screens: Meet Marketing Strategist Michael Hammers
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...