Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
3 Tips for Smarter Live Sports Advertising in 2021
In 2020, many people had more time than they expected to sit on their couch and binge countless hours of TV. And while we all hope the state of the world continues to improve this year, it looks like ...
Client Success: Driving Referrals for a Local Mortgage Company
With a strong housing market predicted for 2021, mortgage companies are eager to drive referrals from potential homebuyers as they seek out financing for their home purchase. But the battle for local ...
3 Lessons Local Businesses Can Learn From the Rise of TikTok
TikTok has been a driving force for change on the social media landscape, clearing the way for popular new forms of social entertainment. With more than 700 million users who watch its content for an ...
Advertising Across the Customer Journey
As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and ...
4 Advertising Tips for Tourism and Leisure Activities: How to Plan for the Future ‘Travel Boom’
As vaccination rates increase and travel restricts ease over time, the tourism and leisure industries are poised for an explosion of demand from consumers. After more than a year in which travel ...
A Free Digital Audit for Your Business
A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth ...
The Pulse on Programming: May 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Behind the Screens: Meet Media Consultant Jill Krigsten-Riley
Welcome to 'Behind the Screens,' a new monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Making a “Good Impression” Across Ad Platforms
In the ongoing quest to build ad campaigns that generate measurable revenue for a business, impressions can sometimes be overlooked as an important performance metric of a cross-platform ad strategy. ...
Client Success: Increasing To-Go Orders for a Local Restaurant
The safety lockdowns brought on by the COVID-19 pandemic were disruptive to virtually every business. But few industries saw their business models turned upside down the way that restaurants were ...
Automotive Advertising: How the Right Data Can Help You Reach the Right Customers
The pandemic may have sparked an increased use of online shopping and research tools to support the car-buying process, but online automotive shopping is far from a new development: As of 2019, 80 ...
TV Attribution with Cox Media
Having access to the right data is critical when making business and marketing decisions. With digital advertising, collecting data is relatively straightforward. But how can you ensure that your ...
Clear to Close: 4 Advertising Tips for Mortgage and Lending Services
A strong 2021 housing market means promising business opportunities for mortgage and lending businesses. But with so many competitors vying for customers in this space, a favorable housing market ...
2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business
Roofing, plumbing, HVAC, painting, remodeling, pest control and handymen services (just to name a few) are in constant demand in today’s market but with high demand comes increased competition. Not ...