Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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7 Days to Building a Stronger Brand: Day 1
Understand the difference between relationship messaging and transactional messaging.
Real-Time With Cox Media's Zeigler On 'Programmatic TV' [Breaking News]
Programmatic television has been picking up steam in recent months. Supply-side platforms supporting automated TV selling have been cropping up and raising funds, an entire programmatic TV ...
7 Days to Building a Stronger Brand This Summer and Beyond
With Memorial Day behind us, the official kickoff of summer is here. If your business relies on summer customers, you’re getting ready for your busy sales season and looking forward to the rush. But ...
Top 5 Must-Reads: Weekly Round-Up - 5.22.15
We find it, so you don't have to. From more millennial marketing to Facebook targeting and creating your business's social media crisis plan, here is a quick round-up of the best marketing, ...
What The 2015 Small Business Consumer Pulse Survey Means For Your Business
An overwhelming number of consumers support small and medium-sized businesses in their communities by shopping at them at least once a week, this, according to the recent 2015 Cox Consumer Pulse on ...
Why Programmatic TV Is More Mainstream Than You Think
Believe it or not, programmatic—once limited to digital ad buying—has successfully crossed over into the realm of TV. During this year's Oscars broadcast, DigitasLBIused programmatic software for the ...
Programmatic TV Following Its Own Path
Programmatic television is slowly taking shape -- with nearly everyone involved in data-driven TV ad-trading hammering home how early in the process it is -- but new data suggests the application of ...
Top 5 Must-Reads: Weekly Round-Up - 5.15.15
We find it, so you don't have to. Targeting, storytelling and explaining the "why" of your advertising messages - all included in the following collection of the best marketing, advertising and small ...