Insights
Cox Media Company Profile
Hi! We're Cox Media. You may know us as your trusted local media partner, a business in your community, or you may not know us, but are familiar with other Cox divisions. We'd like to introduce ...
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Industry Insights: Furniture
Marketing tips designed for the furniture businesses of 2015. Reaching your target audience with messaging specific to their needs is the key to success for your furniture store. The following ...
Industry Insights: HVAC Marketing
3 of the coolest HVAC marketing strategies for this summer. The evolution of the connected consumer affects how your HVAC business engages with consumers. Understanding this evolution is vital to ...
Top 5 Must-Reads: Weekly Round-Up - 8.7.15
We find it, so you don't have to. From the power of personalizing messages for your audience, to the best of back-to-school marketing for 2015, here is a quick round-up of the best marketing, ...
5 Steps to Conducting Competitive Intelligence
Last week, we shared some steps for identifying all your business’s competitors — not just the obvious ones.
Top 5 Must-Reads: Weekly Round-Up - 7.31.15
We find it, so you don't have to. From the importance of customer reviews and an Integrated Marketing Communications plan, to standing out with visual storytelling, here is a quick round-up of the ...
Do You Really Know Who Your Competitors Are?
To survive and thrive as a small business, you need to be continually aware of your competitors. Here’s an example: If you’re a service provider, Amazon could be elbowing in on your territory.
3 Re-Marketing Best Practices for Your Small Business
One of today’s emerging marketing trends is “re-marketing”— reaching out to re-engage consumers who have previously interacted with your brand. Re-marketing creates additional touch points that build ...
Top 5 Must-Reads: Weekly Round-Up - 7.24.15
We find it, so you don't have to. From creating your own infographics and building your brand's best website, to understanding the importance of TV advertising, here is a quick round-up of the best ...
Want to Improve Your Business Revenue? Buy More TV Ads
There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment ...
Top 5 Must-Reads: Weekly Round-Up - 7.17.15
We find it, so you don't have to. From providing your customers with as many "wins" as possible, to chasing an enthusiastic audience and using email to boost in-store sales, here is a quick round-up ...
The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leading sports properties. 2014 was a big year ...
Could Your Critics Actually Be Your Most Valuable Customers?
"Our haters are not the problem. Ignoring them is the problem." - Jay Baer. The rise of social media has made it easier than ever to hear our customers' complaints. In turn, it is now more important ...
Stand Out & Get Noticed for Agencies [eBook]
Your clients are starting to hear more about the important role online search plays in the modern marketing strategy. It falls to advertising agencies to help explain the benefits of search and ...
Top 5 Must-Reads: Weekly Round-Up - 7.10.15
We find it, so you don't have to. From creating the most effective email campaigns and Christmas in July, to the introduction of the "market network," here is a quick round-up of the best marketing, ...