Insights
Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
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Clypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released Optimize, a product module designed to deliver improved yields across TV asset inventory schedules. Univision, the company ...
TV Gets With the Programmatic Program [Breaking News]
By borrowing from techniques honed in the white-hot world of digital video, TV advertising is gravitating toward programmatic models that bring buyers and sellers together in an increasingly ...
Going Programmatic to Get Your Content Seen
Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it ...
The Industry's Take on Programmatic
It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed, ...
What Publishers Can Learn From Condé Nast's Embrace of Programmatic
Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent ...
Power of Branded TV Content v. Other Media
CAB’s latest Cable Nation report highlights the strength of branded TV content and how to compete with Newspapers, Radio and Magazines by showcasing Television’s strength against each medium.
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform.
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
—Rentrak Will Leverage Kantar Shopcom’s Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards—
Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first “programmatic” ad for “SportsCenter,” the sports TV juggernaut’s flagship news and highlights show.
TV Audience Buying Is Only Half the Story [Breaking News]
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at a disadvantage.
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]
The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform.
SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]
SpotXchange has hired Randy Cooke to the post of vice president of programmatic TV, marking the video ad platform’s entry into an emerging market segment that aims to bring more Web-style automation ...
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
At a time when many of us are thinking about holiday shopping, few have more cash to spend than Yahoo YHOO +2.52%.
Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Is the TV industry starting to get serious about embracing programmatic, or more data-driven, automated ad sales, just like the Internet? That’s still an open question. But one of the top media ...
Analysis: Obama's ad team used cable TV to outplay Romney
(Reuters) - As political experts assess Republican Mitt Romney's failed U.S. presidential bid, an analysis of how his campaign and President Barack Obama's winning team used cable TV to target ads at ...