Welcome back to Cox Media's video series, "The Professor's Perspective." In this episode, "The Professor" unpacks how and where advertisers are spending to reach audiences across all ad platforms.
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3 Questions You May Be Asking Yourself As A Local Business Owner Ask almost any local business owner who is not advertising on television and they’ll tell you they know they should be advertising on ...
5 Ways To Boost Sales By Reaching Consumers On-The-Go The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $970 billion in sales in 2014, ...
Insights from Nielsen's Most Recent Global Study When I hear a new conversation about Millennials, it usually has to do with how different we are from other generations. For example, as a generation ...
The holiday shopping season is one of the best times of the year for local businesses to attract new customers and drive repeat purchases. But how will you maintain momentum once the holiday frenzy ...
Q&A With Industry Expert Jacqui Genow A smart holiday marketing strategy works overtime to attract new customers from Halloween through the end of the year. But if you stop there, you may not be ...
The holiday season is one of the best times of the year to try new advertising tactics. Instagram might be exactly what pushes your business past the competition.
Is your small business using Instagram as a marketing tool yet? This visual social media platform has grown steadily since its launch in 2010. In fact, by 2019 over one-third of the U.S. population ...
Looking for a new way to structure your holiday advertising campaign? Consider using a Social, Local and Mobile (SoLoMo) strategy to focus your marketing efforts in a way that grabs consumers ...
The holiday season is one of the best opportunities of the year for local businesses to drive immediate sales and create long-term customers. However, setting up the right advertising strategy can be ...