Insights
The Professor's Perspective Episode 2: How & Where Advertisers Are Spending
Welcome back to Cox Media's video series, "The Professor's Perspective." In this episode, "The Professor" unpacks how and where advertisers are spending to reach audiences across all ad platforms.
Filter by
Addressing Several TV Advertising Myths & Opening the Door to Local Businesses
3 Questions You May Be Asking Yourself As A Local Business Owner Ask almost any local business owner who is not advertising on television and they’ll tell you they know they should be advertising on ...
Deloitte Digital's Tips for Mastering Mobile
5 Ways To Boost Sales By Reaching Consumers On-The-Go The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $970 billion in sales in 2014, ...
We (Millennials) Have High Trust in Advertising
Insights from Nielsen's Most Recent Global Study When I hear a new conversation about Millennials, it usually has to do with how different we are from other generations. For example, as a generation ...
8 Tips to Turn Happy Holiday Customers into Loyal Customers All Year Long [Checklist]
The holiday shopping season is one of the best times of the year for local businesses to attract new customers and drive repeat purchases. But how will you maintain momentum once the holiday frenzy ...
Give Yourself A Holiday Gift: A New Year of Repeat Business
Q&A With Industry Expert Jacqui Genow A smart holiday marketing strategy works overtime to attract new customers from Halloween through the end of the year. But if you stop there, you may not be ...
Using Instagram this Holiday Season: A Complete Guide for Your Business [eBook]
The holiday season is one of the best times of the year to try new advertising tactics. Instagram might be exactly what pushes your business past the competition.
Universal Marketing Lessons From the Best Brands on Instagram
Is your small business using Instagram as a marketing tool yet? This visual social media platform has grown steadily since its launch in 2010. In fact, by 2019 over one-third of the U.S. population ...
Holiday Marketing for Your Small Business [eBook]
Looking for a new way to structure your holiday advertising campaign? Consider using a Social, Local and Mobile (SoLoMo) strategy to focus your marketing efforts in a way that grabs consumers ...
2015 Holiday Marketing Success Made Simple [Video]
The holiday season is one of the best opportunities of the year for local businesses to drive immediate sales and create long-term customers. However, setting up the right advertising strategy can be ...