CAB’s latest Cable Nation report highlights the strength of branded TV content and how to compete with Newspapers, Radio and Magazines by showcasing Television’s strength against each medium.
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform.
—Rentrak Will Leverage Kantar Shopcom’s Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards—
ESPN has sold its first “programmatic” ad for “SportsCenter,” the sports TV juggernaut’s flagship news and highlights show.
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at a disadvantage.
The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform.
SpotXchange has hired Randy Cooke to the post of vice president of programmatic TV, marking the video ad platform’s entry into an emerging market segment that aims to bring more Web-style automation ...
At a time when many of us are thinking about holiday shopping, few have more cash to spend than Yahoo YHOO +2.52%.
Is the TV industry starting to get serious about embracing programmatic, or more data-driven, automated ad sales, just like the Internet? That’s still an open question. But one of the top media ...
(Reuters) - As political experts assess Republican Mitt Romney's failed U.S. presidential bid, an analysis of how his campaign and President Barack Obama's winning team used cable TV to target ads at ...