It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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Compared to larger corporations with a national footprint and familiar brand name, local businesses are left to work with smaller advertising budgets—and smaller target audiences.
In nearly every aspect of life, success happens through the support of a team. At your business, you've built a team that serves your customers well. Adding a supportive marketing partner to your ...
As inflation and economic uncertainty have triggered a slight pullback in consumer spending, many industries are concerned that this shift in consumer confidence could hurt their own earning ...
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
For individuals and families seeking out assisted living care options for their loved ones, the task of sorting through and comparing these options can be tedious and exhausting. Between insurance ...
In their easy-listening classic “Islands in the Stream,” Dolly Parton and the late Kenny Rogers opine about sailing away together to another world. “The message is clear,” they try to convince each ...
For local businesses that handle digital marketing internally—or who work closely with an advertising partner to develop, launch and manage campaigns—Google’s Universal Analytics solution is likely a ...
Online video, mobile devices and subscription-based streaming have completely reshaped the TV advertising landscape. While TV audiences have been fragmented across many different platforms and ...
Over the past few years, widespread social efforts to improve equality and representation have extended their influence into the business world.
Tax refund season offers a big financial stimulus for a majority of U.S. taxpayers: in 2022, 59 percent of consumers are expecting a tax refund to buoy their bank accounts.
As temperatures warm and daylight stretches into the evening, many homeowners find themselves ready to take up a variety of tasks related to home maintenance and improvement.
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
Given the relatively low cost to set up and manage email campaign, local business email marketing is one of the highest-ROI strategies you can use to promote your business.
As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular ...
If your business is hoping to fill open positions in the near future, you can expect a hiring market unlike anything you’ve experienced in the recent past. As of early March, more than 11 million job ...
Inflation has put a squeeze on businesses across almost every industry, as well as every consumer. With the 2021 calendar year ending with an inflation rate of more than seven percent, both consumers ...
Fueled by increased video-based communication and rising demand for cosmetic surgery services, medical spa businesses have the benefit of high consumer interest today, and strong growth projections ...
In previous articles and webinar recordings, we introduced the concept of audience-based ad buying. In this blog, we take that a step further by connecting this topic to how Cox Media can help make ...
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for ...
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years ...
The U.S. Hispanic population has grown rapidly over the past decade, with more than 62 million Americans now claiming this heritage and cultural identity. As Hispanics have claimed a larger share of ...
The Super Bowl™ is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad ...
Today’s aspiring high school, college and vocational students have more options than ever before—and this increasing student choice is creating a more competitive playing field for institutions ...
As third-party cookies have come under fire for their privacy infringements, a number of major tech brands have promised to move away from cookies in the coming years. At the top of that list was ...
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the ...
No matter what industry you work in, recruiting has become a difficult and time-consuming process that all too often results in failure. From low unemployment rates to surging job growth, recruiters ...
The 2022 calendar year began with widespread belief that the U.S. Federal Reserve would commit to raising interest rates to curb inflation and boost the country’s slowing economy. This belief was ...
Since the start of the pandemic, the automotive industry has been responding to constant changes and disruptions affecting everything from advertising strategies to the physical inventory offered on ...
With so many innovations taking place among connected TV, streaming and other platform-based viewing experiences, the trends shaping TV and digital video consumption seem to be in a constant state of ...
As consumer technology and media experiences evolve, so do the strategies and trends shaping the best practices of digital media partners. No matter what kind of success your digital advertising has ...
In one of the countless recaps of 2021 that have begun to flood airwaves, social media sites, the blogosphere, and various other parts of the communications ecosystem, Associated Press writer Leanne ...
As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to ...
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Most businesses—particularly local businesses—experienced economic disruptions and uncertainties as a result of the pandemic starting in March 2020. But the recovery from this economic hardship has ...
Small business owners often wear a lot of different hats. From running the cash register to managing sales and marketing to interviewing and hiring new staff, even the most skillful entrepreneurs can ...
When it comes to cashing in on renewed fitness goals, there’s no time like the start of a new calendar year. Consumer surveys have shown that exercise-related resolutions are the most common type of ...
At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that ...
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
More than 9 million veterans are currently engaged in the U.S. workforce, and many business owners are eager to make sure those veteran workers have a job.
The digital advertising landscape is undergoing significant changes across multiple fronts. While rapidly evolving privacy laws are changing how online users are tracked and targeted with a wide ...
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
It’s easy to build a landing page. But building a landing page optimized for increased marketing conversions and ROI? That’s hard—especially if you’re working on these landing pages for the first ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
With more than 10 million job openings available across the United States, many businesses are facing unprecedented challenges in attracting qualified applicants to fill important roles.
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
You’ve probably noticed the signs in your daily life: grocery stores are unable to stock your favorite foods and products, online retail orders are taking longer to reach your front door with wait ...
More than 90 percent of small business owners agree: After a challenging year-and-a-half spent navigating the business challenges of the pandemic, the future is bright—and those businesses see ...
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel ...
With some states offering rebate programs incentivizing solar power, and recent reports that the federal government wants to dramatically increase the country’s solar power infrastructure, demand for ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Even as businesses and economies rebuild after the most challenging months of the pandemic, regular business operations remain a distant dream. While the job market is booming and consumer confidence ...
A months-long labor shortage in the United States has increased the need for effective employee recruitment and retention practices. We recently outlined different strategies your business may use to ...
Audience targeting, inventory buys and channel-specific campaigns are all key elements of successful business marketing. But no matter how well you execute these phases of planning and launching your ...
Google Ads is one of the cornerstones of digital advertising for small businesses. If you’re currently running digital ads, you’re probably using the Google Ads platform—and if you’re just getting ...
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...
Most digital marketing and advertising is geared around the ultimate goal of creating new conversions for a business. There’s just one problem: conversions aren’t always what customers are interested ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
The great thing about digital advertising is that it’s trackable. And measurable. Which means local businesses don’t have to spend blindly into the advertising abyss and wonder how much value they’re ...
As of July, America’s Consumer Confidence Index hit a 17-month high, illustrating the continued rise in optimism that U.S. consumers have about their personal finances and the overall economy. Rising ...
The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of ...
Consumer confidence in the economy is high. So are the amounts of discretionary spending many consumers are carrying after more than a year of limited spending during the pandemic. As consumers look ...
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Regardless of their industry or location, many businesses across the country are struggling to deal with a pervasive problem: it’s harder than ever to find workers to fill open positions.
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting ...
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
As vaccination rates rise and local restrictions ease, businesses across most industries are relaxing their own protocols and easing back into pre-pandemic operations. That’s particularly true for ...
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
For all the talk that has been made about economic hardship and mass unemployment sweeping the American workforce, the reality is that the pandemic’s impact on businesses and workers is more complex ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
As demand for healthcare professionals increases, the healthcare workforce is shrinking. Between the start of 2020 and 2021, the number of healthcare employees in the United States declined by nearly ...
When local businesses sort out their marketing priorities, an active YouTube channel may not be at the top of their lists. Compared to building a website, investing in SEO, building a presence ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses ...
There's no single event that captures an audience like the Olympics. Quite simply, the Games of XXXII Olympiad from Tokyo, Japan, will be the biggest media event of 2021, with NBCUniversal providing ...
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads ...
After a 2020 calendar year that brought unprecedented challenges for businesses both large and small, business leaders have approached 2021 with a more flexible, wait-and-see approach to advertising. ...
It's no secret that consumers are shopping online and searching for products and services online more than ever. Research shows that residential package delivery increased by 60 percent ...
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
In 2020, many people had more time than they expected to sit on their couch and binge countless hours of TV. And while we all hope the state of the world continues to improve this year, it looks like ...
TikTok has been a driving force for change on the social media landscape, clearing the way for popular new forms of social entertainment. With more than 700 million users who watch its content for an ...
As vaccination rates increase and travel restricts ease over time, the tourism and leisure industries are poised for an explosion of demand from consumers. After more than a year in which travel ...
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Welcome to 'Behind the Screens,' a new monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
In the ongoing quest to build ad campaigns that generate measurable revenue for a business, impressions can sometimes be overlooked as an important performance metric of a cross-platform ad strategy. ...
The pandemic may have sparked an increased use of online shopping and research tools to support the car-buying process, but online automotive shopping is far from a new development: As of 2019, 80 ...
A strong 2021 housing market means promising business opportunities for mortgage and lending businesses. But with so many competitors vying for customers in this space, a favorable housing market ...
From public health campaigns to tourism advertising, state and other local government agencies depend on ad campaigns as a critical channel for communicating with the public and raising awareness ...
By now, most advertising experts realize that the group of consumers known as ‘cord-cutters’ aren’t necessarily ditching their cable TV subscriptions. In reality, many consumers are only increasing ...
Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons. Minimally invasive procedures, such as injectables, have increased access to the body-shaping services ...
Many local businesses don’t have the time or resources to support in-house marketing efforts. But budgetary constraints aren’t an excuse to swear off advertising and marketing altogether—especially ...
The pandemic disrupted almost every aspect of life for many Americans in 2020. One thing it didn’t disrupt, though, was demand in the housing market. In spite of local shutdowns and safety ...
If you’re a business that has relied on digital advertising to reach your target audience, your ad strategy has probably factored in a small-but-important digital file called a cookie.
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services ...
The dramatic change and economic disruption seen in 2020 has had a profound impact on shaping the outlook for many businesses in 2021.
Elton John once crooned that “every month means a little something, but January is the month that cares.”
Click here to access our Ask the Experts webinar that discusses this topic in more detail. Hardly anyone would try to argue that 2020 was just a typical calendar year. But the disruption experienced ...
After the pandemic forced its cancellation at the end of the 2020 college basketball season, March Madness is making a comeback in 2021. While there will be some changes to the way the tournament is ...
Advertising agencies depend on their ability to cultivate close relationships, and build advertising success, for the local businesses they work with. To provide excellent customer service, and ...
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query, which in turn connects customers to ...
While other businesses and forms of recreation have been restricted or forced to close, golf courses have seen a surge in popularity during the pandemic. Public golf courses across the United States ...
The people have spoken. According to Dictionary.com, the votes are in and a clear winner has emerged. The word “unprecedented” has taken top honors as the People’s Choice Word of the Year for 2020.
New Year's resolutions aren't just for individuals. As a new calendar year gets underway, businesses often feel pressure to implement big changes to their current modes of operations. These sweeping ...
As businesses and consumers alike said goodbye—and good riddance—to the 2020 calendar year, 2021 has wasted no time in reminding us all that the challenges of the past year are still hanging over our ...
Never one to shy away from controversial opinions on current affairs, the late comedian George Carlin once offered an intriguing take on the American electoral process. “In America, anyone can become ...
These days, local jewelry and watch shops face tough competition from large sellers like Tiffany’s, Amazon, Overstock and other online discounters. How can independent jewelry shops compete with ...
From the outside looking in, successful marketing can look like a work of magic. It’s easy, after all, to create a marketing campaign that fails to meet its goals, and ends up costing more than the ...
The 2020 calendar year has brought a lot of unexpected change. Even as the pandemic has reshaped daily life for most Americans, innovations and shifting consumer behaviors have changed the ...
British author Graham Swift very well could have been describing October 2020 when he quipped, “Today's news, which may be yesterday's anyway, will be eclipsed tomorrow.”
The state of over-the-top (or OTT) television has evolved rapidly over the course of the past calendar year. As new streaming television services have entered into the OTT space, consumer media ...
In a normal year, the upcoming holiday season and New Year presents a natural opportunity for health and wellness companies to foster new connections with an engaged, motivated customer base. Your ...
Tax Day may be months away, but the tax season is just around the corner. For tax planning companies, that means it’s already time to start planning your advertising strategy to build up your ...
You might already be familiar with the advertising options available through the TV Everywhere (TVE) solution, which gives your business flexibility in reaching over-the-top viewing audiences ...
Back in September 2005, Green Day was climbing the Billboard Hot 100 charts with an eventual Top 10 smash that included this perspective on the ninth month of the year: Seven years has gone so fast ...
Since the onset of the pandemic, healthcare clinics and businesses have seen a significant drop in patient appointments—and more than half a year later, business for these organizations remains below ...
Local businesses—especially new businesses just getting off the ground—depend on advertising to build brand awareness in their community, and attract new customers to grow their revenue stream. But ...
For financial services businesses, the disruption created by the pandemic hasn’t brought customer demand to a halt. Instead, certain economic stimulus measures designed to spark consumer activity ...
The economic challenges created by the pandemic continue to burden small businesses as they chart a course for recovery. But while social distancing and other guidelines may still affect how your ...
Demand for senior care facilities increases every year—and with baby boomers approaching retirement and their golden years, senior care facilities are expected to see a surge in population ...
Tutoring services were already projected to grow in demand over the next few years - and then the pandemic hit, creating a surge of parents seeking these services for their own children.
Uncertainty was a key theme heading into this year’s Democratic and Republican national conventions. Event organizers, political pundits, and millions of likely voters wondered how the major ...
Social media’s low cost, robust analytics, targeting capabilities and ease of use have made this digital channel a popular advertising option for small businesses—especially now, when those ...
When hurricanes make landfall, they can leave sweeping paths of destruction that includes the roofing on many homes. Hurricane-force winds can tear shingles off of homes, while the torrential rain ...
The big spending of election cycles can throw regular business advertising into chaos, especially when it comes to TV advertising. As the 2020 election season ramps up, experts are forecasting up to ...
While the word has been used and reused countless times in recent months, “unprecedented” remains one of the most appropriate descriptions for 2020. March brought a declaration of national ...
After the urgent public health crisis prompted months of local and state-wide lockdowns across the United States, Americans have been spending more time at home than ever. While the economic ...
While the debate over sending kids back to school continues across the nation, many school districts and counties are developing plans and protocols to safely bring teachers, students, and other ...
If you ask a small business owner if they can afford to advertise through TV commercials, you are likely to get a lot of “No’s.” The broad visibility and production values of TV ads often convince ...
The COVID-19 pandemic changed regular business operations for almost every company in the United States. While some were forced to adapt their practices to account for new public health concerns, ...
Between the limitations of social distancing and the restrictions on normal business operations, consumers may have more time on their hands than in the past. With many businesses looking for ...
Demand for RVs and boats is soaring this summer. As families navigate the travel limitations created by the ongoing public health crisis, they’ve found themselves turning to new travel experiences ...
Hello, friend! It’s me, your TV set. Things have been a little, well, unusual these past few months, to say the least – so I just wanted to drop you a quick note to say thanks.
Slowly but surely, live sports are returning to the TV landscape. With sporting events like the PGA Tour, NASCAR, and European soccer leading the way, the sports industry is gradually making its ...
After a dramatic decline at the onset of the recent public health crisis, automotive sales are showing a quick recovery. U.S. sales in May demonstrated a 57 percent increase over total sales from ...
As TV viewers—and TV-viewing experiences—have changed in recent years, so have the advertising channels that help local businesses connect with this audience. While the traditional television ...
Welcome to the third and final episode of Cox Media's webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local ...
The ongoing public health crisis has disrupted the tourism industry, as well as many businesses that benefit from summer travel. But the constraints placed on travel and vacations hasn’t changed ...
AUTHOR'S NOTE: This is the third installment in our series summarizing monthly audience insights within the context of the continuing public health crisis. Consistent with the previous posts in ...
Recent events have changed, and even halted, how many businesses operate from one day to the next. But it hasn’t changed the need for quality employees helping your business achieve its goals.
When businesses decide to place ads on TV, they often have to make a choice between broadcast and cable TV options. In a normal world, this decision encompasses many smaller decisions and preferences ...
Welcome to the second episode of Cox Media's webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local businesses ...
Even before the recent public health crisis, demand for outdoor activity gear had been on the rise for years. But with recent regulations and safety concerns turning people away from their regular ...
Across the United States, some states and local governments have either already lifted business restrictions, or they have plans to do so in the near future. This gradual reopening is likely welcome ...
April was atypical in many ways, as nine out of 10 Americans adjusted to life under some sort of shelter-in-place or stay-at-home order. Not surprisingly, more time at home translated to less time ...
Welcome to Cox Media's new webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local businesses every day. In our ...
Now more than ever, the average consumer is hyper-aware of the importance of proper sanitation, as well as the potential dangers hiding in plain sight on common surfaces they encounter every day.
Video has become a cornerstone of successful marketing and advertising for small businesses. About 92 percent of businesses say that video is an important part of their overall strategy in 2020. ...
If you work in sales or marketing at your organization or are a many-hat-wearing local business owner, you’ve likely had to change your approach to building your brand and driving revenue amid the ...
The financial services industry often gets lumped together as one single industry. In reality, though, financial services is an incredibly broad term that encompasses many different businesses—all ...
As consumers spend their free time at home in accordance with local stay-at-home orders, those individuals and families are looking for new projects and activities to help them pass the time. Not ...
Like many of the college basketball games that have come to define the month in previous years, March 2020 was unquestionably a tale of two halves. As the month began, the term “social distancing” ...
In cities and states across the country, shelter-in-place and other social distancing orders have been enacted to try and slow the spread of the recent, historic public health crisis. In many ...
When markets are unstable and the economy slows down, businesses tend to take a closer look at their spending (rightfully so!). Unnecessary expenses are reduced or cut altogether, while even critical ...
The impacts of recent, unprecedented events are being felt by local businesses in almost every industry in a variety of ways—all with their own unique challenges. As consumers themselves are facing ...
As recent events have caused businesses to either close their storefronts or drastically change how they serve their customers, companies are being forced to think creatively about how to solve ...
Economic recessions, public health scares and geopolitical uncertainty are just some of the forces that can disrupt everyday life—including the day-to-day operations for most businesses.
When your customers’ daily lives are thrown out of whack, your planned ad campaigns and messaging may no longer apply. Even if you stick with your original messaging as planned, you’re unlikely to ...
Update: This limited-time promotion has concluded and is not available at this time. At Cox Media, we believe we have an opportunity to help our customers and our market communities during the ...
Overall, cancelled sporting events are rare. But when they happen, as we've seen recently, they seem to grind the sports world to a halt. Live sports are the center of the sports-viewing experience, ...
Faced with unprecedented events, everyone is spending a considerable amount of time indoors and hunkering down at home. This shift has caused major disruption for usual routines, shopping patterns ...
When major events affect the economy or bring instability to daily life, it threatens the livelihood of businesses that must find ways to stay standing even as their revenue streams diminish. Those ...
News viewership is influenced by many different factors: How much time consumers spend at home watching TV, and especially by current events drawing an audience to news content. When events of great ...
When the economy slows down it can be unsettling for everyone, especially local businesses. Understandably, some businesses think the right move is to scale back advertising to match consumers’ ...
For service industry businesses like HVAC, making changes to your advertising strategy can feel daunting. These companies serve a local market, and they often lean on word-of-mouth, direct mailings, ...
It's no secret that getting your advertising strategy right is an ever-evolving process of trial and error, fluctuating with your industry, your customers, your goals, and the advertising options ...
Mobile devices have made it easy to consider location when delivering ads to your current and potential customers. But how that location data is used can depend on a number of factors. And, for your ...
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC ...
Most business owners know that when it comes to an advertising budget, you don’t want to spend it all in one place. Successful advertising is all about executing a strategy that targets specific ...
When you’re running a small business, advertising can be a constant source of headaches. Yes, advertising is a vital part of your business—especially when you’re trying to establish or grow your ...
You're a dental professional —not an advertising professional, right? So when it comes to brainstorming ways to promote your dental practice, you might be a little unsure about where to start ...
Is the Hispanic market an important one for your business to reach? The fact that 18% of the US population is categorized as Hispanic means that most businesses - like yours - consider this a ...