Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses
Compared to larger corporations with a national footprint and familiar brand name, local businesses are left to work with smaller advertising budgets—and smaller target audiences.
How the Right Media Partner Can Help Your Business Achieve More
In nearly every aspect of life, success happens through the support of a team. At your business, you've built a team that serves your customers well. Adding a supportive marketing partner to your ...
How to Advertise Around This Summer’s Travel and Leisure Trends
As inflation and economic uncertainty have triggered a slight pullback in consumer spending, many industries are concerned that this shift in consumer confidence could hurt their own earning ...
What’s the True Cost of TV Advertising Today?
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
Client Success: Driving Phone Call Referrals for an Assisted Living Locator Service
For individuals and families seeking out assisted living care options for their loved ones, the task of sorting through and comparing these options can be tedious and exhausting. Between insurance ...
Audience Insights: Islands in the Stream…Is That What We Are?
In their easy-listening classic “Islands in the Stream,” Dolly Parton and the late Kenny Rogers opine about sailing away together to another world. “The message is clear,” they try to convince each ...
Getting to Know Google Analytics 4: Top Takeaways for Your Local Business
For local businesses that handle digital marketing internally—or who work closely with an advertising partner to develop, launch and manage campaigns—Google’s Universal Analytics solution is likely a ...
Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy
Online video, mobile devices and subscription-based streaming have completely reshaped the TV advertising landscape. While TV audiences have been fragmented across many different platforms and ...
Diversity, Equity and Inclusion for Your Local Business
Over the past few years, widespread social efforts to improve equality and representation have extended their influence into the business world.
Consumer Spending Outlook for 2022 Tax Refunds
Tax refund season offers a big financial stimulus for a majority of U.S. taxpayers: in 2022, 59 percent of consumers are expecting a tax refund to buoy their bank accounts.
Advertising Tips for Home Services Businesses During “Spring Cleaning” Season
As temperatures warm and daylight stretches into the evening, many homeowners find themselves ready to take up a variety of tasks related to home maintenance and improvement.
Audience Insights: A Starting Five of Facts About Female Sports Fans
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
Behind the Screens: Meet Senior Marketing Communications Specialist Pam Clarke
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
6 Best Practices for Local Business Email Marketing
Given the relatively low cost to set up and manage email campaign, local business email marketing is one of the highest-ROI strategies you can use to promote your business.
2022 Q2 Cox Media Sports Preview
As we enter spring, the sports world will continue to have a heavy presence across Cox Media’s sports networks. Read on to find out key opportunities for aligning your brand messages with popular ...
Using a Strong Company Culture To Improve Recruiting Outcomes
If your business is hoping to fill open positions in the near future, you can expect a hiring market unlike anything you’ve experienced in the recent past. As of early March, more than 11 million job ...
Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers
Inflation has put a squeeze on businesses across almost every industry, as well as every consumer. With the 2021 calendar year ending with an inflation rate of more than seven percent, both consumers ...
Medical Spa Advertising 101: Strategies to Reach Your Target Audience
Fueled by increased video-based communication and rising demand for cosmetic surgery services, medical spa businesses have the benefit of high consumer interest today, and strong growth projections ...
Cox Media + Audience-Based Advertising Solutions for Television
In previous articles and webinar recordings, we introduced the concept of audience-based ad buying. In this blog, we take that a step further by connecting this topic to how Cox Media can help make ...
Behind the Screens: Meet Media Consultant Sarah Morris
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching
In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for ...
How Live Sports Streaming is Going Mainstream
Live streaming for sporting events has been widely available to consumers ever since Hulu began offering live sports as part of its new live TV streaming service in 2017. But it’s taken a few years ...
4 Effective Advertising Strategies for Connecting with Hispanic Audiences
The U.S. Hispanic population has grown rapidly over the past decade, with more than 62 million Americans now claiming this heritage and cultural identity. As Hispanics have claimed a larger share of ...
No 'Big Game', No Problem: Creating High-Impact Ads at a Fraction of the Cost
The Super Bowl™ is well-known as the biggest advertising event of the year. Unfortunately, it’s also an event in which most businesses can’t afford to participate: the price-tag for a 30-second ad ...
Advertising in Education: Strategies to Reach the Right Students for Your Institution
Today’s aspiring high school, college and vocational students have more options than ever before—and this increasing student choice is creating a more competitive playing field for institutions ...
Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?
As third-party cookies have come under fire for their privacy infringements, a number of major tech brands have promised to move away from cookies in the coming years. At the top of that list was ...
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the ...
Winning the Recruitment Battle: Why Job Boards Aren’t Enough
No matter what industry you work in, recruiting has become a difficult and time-consuming process that all too often results in failure. From low unemployment rates to surging job growth, recruiters ...
2022 Trends in Real Estate and Lending: 4 Reasons for Optimism Even as Interest Rates Increase
The 2022 calendar year began with widespread belief that the U.S. Federal Reserve would commit to raising interest rates to curb inflation and boost the country’s slowing economy. This belief was ...
Automotive Advertising Trends 2022: Predictions for an Uncertain Market
Since the start of the pandemic, the automotive industry has been responding to constant changes and disruptions affecting everything from advertising strategies to the physical inventory offered on ...
What's New With TVE and Streaming: Top Trends for 2022
With so many innovations taking place among connected TV, streaming and other platform-based viewing experiences, the trends shaping TV and digital video consumption seem to be in a constant state of ...
Building for the Future: Emerging Digital Trends for 2022 and Beyond
As consumer technology and media experiences evolve, so do the strategies and trends shaping the best practices of digital media partners. No matter what kind of success your digital advertising has ...
Audience Insights: We Need to Recap the Year…Stat!
In one of the countless recaps of 2021 that have begun to flood airwaves, social media sites, the blogosphere, and various other parts of the communications ecosystem, Associated Press writer Leanne ...
2022 Q1 Cox Media Sports Preview
As we wrap up an incredible year in the sports world, we can start shifting our eyes to Q1’s sports opportunities that lie just a few weeks away. Live sports continue to be one of the top ways to ...
Behind the Screens: Meet Senior Marketing Communications Specialist Frances Mooney
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report
Most businesses—particularly local businesses—experienced economic disruptions and uncertainties as a result of the pandemic starting in March 2020. But the recovery from this economic hardship has ...
The Most Common Website and Social Media Mistakes for Local Businesses—and How to Avoid Them
Small business owners often wear a lot of different hats. From running the cash register to managing sales and marketing to interviewing and hiring new staff, even the most skillful entrepreneurs can ...
Health and Wellness Advertising Trends: 4 Tips to Convert “New Year, New You” Customers
When it comes to cashing in on renewed fitness goals, there’s no time like the start of a new calendar year. Consumer surveys have shown that exercise-related resolutions are the most common type of ...
Pixel Tracking & Your Marketing ROI
At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that ...
Behind the Screens: Meet Regional Vice President Tony Smythe
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
The Pulse on Programming: December 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Recruiting Veteran Job Applicants: Tips for Your Small Business
More than 9 million veterans are currently engaged in the U.S. workforce, and many business owners are eager to make sure those veteran workers have a job.
How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy
The digital advertising landscape is undergoing significant changes across multiple fronts. While rapidly evolving privacy laws are changing how online users are tracked and targeted with a wide ...
Audience Insights: TV Measurement Path “Paved With Good Intentions”
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns
It’s easy to build a landing page. But building a landing page optimized for increased marketing conversions and ROI? That’s hard—especially if you’re working on these landing pages for the first ...
The Pulse on Programming: November 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Recruiting Checklist: I Have Applicants, Now What?
With more than 10 million job openings available across the United States, many businesses are facing unprecedented challenges in attracting qualified applicants to fill important roles.
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting ...
How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success
You’ve probably noticed the signs in your daily life: grocery stores are unable to stock your favorite foods and products, online retail orders are taking longer to reach your front door with wait ...
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
More than 90 percent of small business owners agree: After a challenging year-and-a-half spent navigating the business challenges of the pandemic, the future is bright—and those businesses see ...
Audience Insights: Nielsen Says BBO Is a Go…Again!
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
3 Display Advertising Best Practices to Maximize Your ROI
Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel ...
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
With some states offering rebate programs incentivizing solar power, and recent reports that the federal government wants to dramatically increase the country’s solar power infrastructure, demand for ...
The Pulse on Programming: October 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
How to Keep Customers Happy During Labor Shortages and Other Disruptions
Even as businesses and economies rebuild after the most challenging months of the pandemic, regular business operations remain a distant dream. While the job market is booming and consumer confidence ...
6 Ways to Retain Quality Employees (Now That You’ve Recruited Them)
A months-long labor shortage in the United States has increased the need for effective employee recruitment and retention practices. We recently outlined different strategies your business may use to ...
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Audience targeting, inventory buys and channel-specific campaigns are all key elements of successful business marketing. But no matter how well you execute these phases of planning and launching your ...
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
Google Ads is one of the cornerstones of digital advertising for small businesses. If you’re currently running digital ads, you’re probably using the Google Ads platform—and if you’re just getting ...
Behind the Screens: Meet Senior Product Manager Molly Osmon
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Audience Insights: Taking Part in Olympics is an Advertising Win
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...
Perfecting the Customer Journey: The Value of Embracing a Membership Mindset
Most digital marketing and advertising is geared around the ultimate goal of creating new conversions for a business. There’s just one problem: conversions aren’t always what customers are interested ...
The Pulse on Programming: September 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Measuring Success in a Campaign: What You Should Be Looking For
The great thing about digital advertising is that it’s trackable. And measurable. Which means local businesses don’t have to spend blindly into the advertising abyss and wonder how much value they’re ...
3 Ways Consumer Confidence in the Economy May Influence Your Ad Spend
As of July, America’s Consumer Confidence Index hit a 17-month high, illustrating the continued rise in optimism that U.S. consumers have about their personal finances and the overall economy. Rising ...
What Google’s Extended Support for Cookies Means for Small Business Advertising
The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of ...
Advertising for Dentists & Cosmetic Dentistry: 4 Tips to Build Up Local Clientele
Consumer confidence in the economy is high. So are the amounts of discretionary spending many consumers are carrying after more than a year of limited spending during the pandemic. As consumers look ...
June Audience Insights: Cable Sports Get Back in the Game
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm ...
The Pulse on Programming: August 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Advertising Tips for Employee Recruitment: 5 Ways to Make Your Business Stand Out
Regardless of their industry or location, many businesses across the country are struggling to deal with a pervasive problem: it’s harder than ever to find workers to fill open positions.
Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting ...
Improving Paid Search Performance Through Better Listings Management
Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted ...
Restaurant Recovery Strategies: How to Resume Full Service While Keeping New Options Your Customers Expect
As vaccination rates rise and local restrictions ease, businesses across most industries are relaxing their own protocols and easing back into pre-pandemic operations. That’s particularly true for ...
Audience Insights: TV Takes a Second Look at a First Impression
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Behind the Screens: Meet Digital Sales Manager Brian Burns
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Help Wanted: 4 Recruiting Ideas for Restaurants & Other Service-Industry Businesses
For all the talk that has been made about economic hardship and mass unemployment sweeping the American workforce, the reality is that the pandemic’s impact on businesses and workers is more complex ...
The Pulse on Programming: July 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
4 Tips for Recruiting in Healthcare: How Marketing Can Help You Build Up Your Workforce
As demand for healthcare professionals increases, the healthcare workforce is shrinking. Between the start of 2020 and 2021, the number of healthcare employees in the United States declined by nearly ...
YouTube & Your Brand: Video Tips for Local Businesses
When local businesses sort out their marketing priorities, an active YouTube channel may not be at the top of their lists. Compared to building a website, investing in SEO, building a presence ...
The Pulse on Programming: June 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Audience Insights: Three Things to Know About Nielsen Measurement News
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses ...
The 2020 Tokyo Olympics & Your Local Business: How to Advertise Around This Global Event
There's no single event that captures an audience like the Olympics. Quite simply, the Games of XXXII Olympiad from Tokyo, Japan, will be the biggest media event of 2021, with NBCUniversal providing ...
Behind the Screens: Meet Marketing Strategist Michael Hammers
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads ...
Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses
After a 2020 calendar year that brought unprecedented challenges for businesses both large and small, business leaders have approached 2021 with a more flexible, wait-and-see approach to advertising. ...
The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube
It's no secret that consumers are shopping online and searching for products and services online more than ever. Research shows that residential package delivery increased by 60 percent ...
Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
3 Tips for Smarter Live Sports Advertising in 2021
In 2020, many people had more time than they expected to sit on their couch and binge countless hours of TV. And while we all hope the state of the world continues to improve this year, it looks like ...
3 Lessons Local Businesses Can Learn From the Rise of TikTok
TikTok has been a driving force for change on the social media landscape, clearing the way for popular new forms of social entertainment. With more than 700 million users who watch its content for an ...
4 Advertising Tips for Tourism and Leisure Activities: How to Plan for the Future ‘Travel Boom’
As vaccination rates increase and travel restricts ease over time, the tourism and leisure industries are poised for an explosion of demand from consumers. After more than a year in which travel ...
The Pulse on Programming: May 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by and know that as local business owners, it’s imperative for you to reach your target audience now more than ever. ...
Behind the Screens: Meet Media Consultant Jill Krigsten-Riley
Welcome to 'Behind the Screens,' a new monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that ...
Making a “Good Impression” Across Ad Platforms
In the ongoing quest to build ad campaigns that generate measurable revenue for a business, impressions can sometimes be overlooked as an important performance metric of a cross-platform ad strategy. ...
Automotive Advertising: How the Right Data Can Help You Reach the Right Customers
The pandemic may have sparked an increased use of online shopping and research tools to support the car-buying process, but online automotive shopping is far from a new development: As of 2019, 80 ...
Clear to Close: 4 Advertising Tips for Mortgage and Lending Services
A strong 2021 housing market means promising business opportunities for mortgage and lending businesses. But with so many competitors vying for customers in this space, a favorable housing market ...
Advertising for Government Agencies: 4 Tips for Success
From public health campaigns to tourism advertising, state and other local government agencies depend on ad campaigns as a critical channel for communicating with the public and raising awareness ...
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including 'Cord-Cutters')
By now, most advertising experts realize that the group of consumers known as ‘cord-cutters’ aren’t necessarily ditching their cable TV subscriptions. In reality, many consumers are only increasing ...
Advertising for Elective Healthcare: 4 Tips to Grow Your Medical Practice
Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons. Minimally invasive procedures, such as injectables, have increased access to the body-shaping services ...
How to Effectively Reach Customers in a Virtual World
Many local businesses don’t have the time or resources to support in-house marketing efforts. But budgetary constraints aren’t an excuse to swear off advertising and marketing altogether—especially ...
Advertising for Real Estate: 3 Strategies for Success in 2021
The pandemic disrupted almost every aspect of life for many Americans in 2020. One thing it didn’t disrupt, though, was demand in the housing market. In spite of local shutdowns and safety ...
iOS14 and the "Death of the Cookie": How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
If you’re a business that has relied on digital advertising to reach your target audience, your ad strategy has probably factored in a small-but-important digital file called a cookie.
Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services ...
Growing Your Business in 2021: Where Do We Go From Here?
The dramatic change and economic disruption seen in 2020 has had a profound impact on shaping the outlook for many businesses in 2021.
January Audience Insights: Viewers Find More Time for TV
Elton John once crooned that “every month means a little something, but January is the month that cares.”
4 Ways 2020 is Shaping Consumer Trends in 2021
Click here to access our Ask the Experts webinar that discusses this topic in more detail. Hardly anyone would try to argue that 2020 was just a typical calendar year. But the disruption experienced ...
The 'Madness' is Back: How Local Businesses Can Advertise Around One of The Year's Biggest Sporting Events
After the pandemic forced its cancellation at the end of the 2020 college basketball season, March Madness is making a comeback in 2021. While there will be some changes to the way the tournament is ...
4 Ways Your Ad Agency Can Maximize Success by Working with a Media Partner
Advertising agencies depend on their ability to cultivate close relationships, and build advertising success, for the local businesses they work with. To provide excellent customer service, and ...
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query, which in turn connects customers to ...
4 Advertising Ideas to Bring More Business to Your Golf Course This Spring
While other businesses and forms of recreation have been restricted or forced to close, golf courses have seen a surge in popularity during the pandemic. Public golf courses across the United States ...
December Audience Insights: Looking Back at a TV Year Without Precedent
The people have spoken. According to Dictionary.com, the votes are in and a clear winner has emerged. The word “unprecedented” has taken top honors as the People’s Choice Word of the Year for 2020.
New Year, Same You: 4 Smart Ways to Optimize Your Existing Marketing Strategy (Without Changing Everything)
New Year's resolutions aren't just for individuals. As a new calendar year gets underway, businesses often feel pressure to implement big changes to their current modes of operations. These sweeping ...
5 Ways to Prepare for a Post-Pandemic Future (While Growing Your Business Today)
As businesses and consumers alike said goodbye—and good riddance—to the 2020 calendar year, 2021 has wasted no time in reminding us all that the challenges of the past year are still hanging over our ...
November Audience Insights: TV Viewers Elect to Give Thanks
Never one to shy away from controversial opinions on current affairs, the late comedian George Carlin once offered an intriguing take on the American electoral process. “In America, anyone can become ...
Advertising for Local Jewelry Businesses: You're Golden with a Multiscreen Strategy
These days, local jewelry and watch shops face tough competition from large sellers like Tiffany’s, Amazon, Overstock and other online discounters. How can independent jewelry shops compete with ...
The Value of Marketing for Local Businesses: 4 Tips for a Smart Marketing Strategy
From the outside looking in, successful marketing can look like a work of magic. It’s easy, after all, to create a marketing campaign that fails to meet its goals, and ends up costing more than the ...
2021 Marketing Preview: 4 Trends to Consider as You Plan for the New Year
The 2020 calendar year has brought a lot of unexpected change. Even as the pandemic has reshaped daily life for most Americans, innovations and shifting consumer behaviors have changed the ...
October Audience Insights: TV’s Newsworthy Start to Fourth Quarter
British author Graham Swift very well could have been describing October 2020 when he quipped, “Today's news, which may be yesterday's anyway, will be eclipsed tomorrow.”
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
The state of over-the-top (or OTT) television has evolved rapidly over the course of the past calendar year. As new streaming television services have entered into the OTT space, consumer media ...
How Health and Wellness Companies Can Reach Their Audience During the Holidays
In a normal year, the upcoming holiday season and New Year presents a natural opportunity for health and wellness companies to foster new connections with an engaged, motivated customer base. Your ...
Advertising Your Tax Company: 4 Ways to Plan Ahead for a Busy Season
Tax Day may be months away, but the tax season is just around the corner. For tax planning companies, that means it’s already time to start planning your advertising strategy to build up your ...
TVE 2.0: Advertising Opportunities for Your Small Business
You might already be familiar with the advertising options available through the TV Everywhere (TVE) solution, which gives your business flexibility in reaching over-the-top viewing audiences ...
September Audience Insights: Sports Viewing Helps Cable Cap Off Solid Q3
Back in September 2005, Green Day was climbing the Billboard Hot 100 charts with an eventual Top 10 smash that included this perspective on the ninth month of the year: Seven years has gone so fast ...
How Healthcare Businesses Can Promote Themselves to New and Potential Patients During a Pandemic
Since the onset of the pandemic, healthcare clinics and businesses have seen a significant drop in patient appointments—and more than half a year later, business for these organizations remains below ...
Finding the Best Marketing Partner for Your Local Business
Local businesses—especially new businesses just getting off the ground—depend on advertising to build brand awareness in their community, and attract new customers to grow their revenue stream. But ...
Advertising for Financial Services: Leaning into Current Opportunities
For financial services businesses, the disruption created by the pandemic hasn’t brought customer demand to a halt. Instead, certain economic stimulus measures designed to spark consumer activity ...
Advertising Your Local Business During an Economic Downturn, Part II: Tips to Finish the Year Strong
The economic challenges created by the pandemic continue to burden small businesses as they chart a course for recovery. But while social distancing and other guidelines may still affect how your ...
Advertising for Senior Care Facilities: 3 Tips for Connecting with Future Residents (Right Now)
Demand for senior care facilities increases every year—and with baby boomers approaching retirement and their golden years, senior care facilities are expected to see a surge in population ...
August Audience Insights Part 2: TV Sports Come Back into Focus
Tutoring Services: How to Meet Increasing Demand as Many Students Transition to Online Learning
Tutoring services were already projected to grow in demand over the next few years - and then the pandemic hit, creating a surge of parents seeking these services for their own children.
August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC
Uncertainty was a key theme heading into this year’s Democratic and Republican national conventions. Event organizers, political pundits, and millions of likely voters wondered how the major ...
Social Media for Local Businesses: Staying Virtually Connected While Socially Distant
Social media’s low cost, robust analytics, targeting capabilities and ease of use have made this digital channel a popular advertising option for small businesses—especially now, when those ...
Marketing Ideas for Roofing Companies During Hurricane Season
When hurricanes make landfall, they can leave sweeping paths of destruction that includes the roofing on many homes. Hurricane-force winds can tear shingles off of homes, while the torrential rain ...
Navigating Election Season Advertising Chaos: 4 Tips for Small Businesses (Hint: You Can Still Reach Your Customers)
The big spending of election cycles can throw regular business advertising into chaos, especially when it comes to TV advertising. As the 2020 election season ramps up, experts are forecasting up to ...
July Audience Insights: TV Viewing Time Ticks Up, Cable Doubles Up Broadcast
While the word has been used and reused countless times in recent months, “unprecedented” remains one of the most appropriate descriptions for 2020. March brought a declaration of national ...
Advertising for Home Services: 4 Tips for Standing Out During Times of Increased Demand
After the urgent public health crisis prompted months of local and state-wide lockdowns across the United States, Americans have been spending more time at home than ever. While the economic ...
Cleaning Services: How to Reach Education Facilities Who Need You Now More Than Ever
While the debate over sending kids back to school continues across the nation, many school districts and counties are developing plans and protocols to safely bring teachers, students, and other ...
The True Cost of TV Advertising
If you ask a small business owner if they can afford to advertise through TV commercials, you are likely to get a lot of “No’s.” The broad visibility and production values of TV ads often convince ...
Getting Back to Business: Adapting to a 'New Normal'
The COVID-19 pandemic changed regular business operations for almost every company in the United States. While some were forced to adapt their practices to account for new public health concerns, ...
Leaning into DIY: How Your Business Can Take Advantage of This Rising Trend
Between the limitations of social distancing and the restrictions on normal business operations, consumers may have more time on their hands than in the past. With many businesses looking for ...
Driving Summer Sales: 4 Advertising Tips for RV and Boat Businesses
Demand for RVs and boats is soaring this summer. As families navigate the travel limitations created by the ongoing public health crisis, they’ve found themselves turning to new travel experiences ...
'Dear Viewer': Your TV Takes a Look Back at an Eventful Second Quarter
Hello, friend! It’s me, your TV set. Things have been a little, well, unusual these past few months, to say the least – so I just wanted to drop you a quick note to say thanks.
The Return of Live Sports: Tips for Advertising Your Local Business
Slowly but surely, live sports are returning to the TV landscape. With sporting events like the PGA Tour, NASCAR, and European soccer leading the way, the sports industry is gradually making its ...
Automotive Advertising Update: How to Engage Consumers as Auto Sales Recover
After a dramatic decline at the onset of the recent public health crisis, automotive sales are showing a quick recovery. U.S. sales in May demonstrated a 57 percent increase over total sales from ...
The Best Way to Reach Modern TV Audiences: TV Everywhere & Your Local Business
As TV viewers—and TV-viewing experiences—have changed in recent years, so have the advertising channels that help local businesses connect with this audience. While the traditional television ...
Ask the Experts Episode 3 Q&A: Reopening Your Business
Welcome to the third and final episode of Cox Media's webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local ...
The Summer of Staycations: Connecting with Local Consumers This Summer
The ongoing public health crisis has disrupted the tourism industry, as well as many businesses that benefit from summer travel. But the constraints placed on travel and vacations hasn’t changed ...
May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video
AUTHOR'S NOTE: This is the third installment in our series summarizing monthly audience insights within the context of the continuing public health crisis. Consistent with the previous posts in ...
Recruitment Reimagined: 5 Tips for Hiring During a Crisis
Recent events have changed, and even halted, how many businesses operate from one day to the next. But it hasn’t changed the need for quality employees helping your business achieve its goals.
The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business
When businesses decide to place ads on TV, they often have to make a choice between broadcast and cable TV options. In a normal world, this decision encompasses many smaller decisions and preferences ...
Ask the Experts Episode 2 Q&A: Connecting with Customers in New Ways
Welcome to the second episode of Cox Media's webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local businesses ...
3 Advertising Tips for Outdoor Activity Businesses and Gear Providers
Even before the recent public health crisis, demand for outdoor activity gear had been on the rise for years. But with recent regulations and safety concerns turning people away from their regular ...
Reopening Your Business: How (and What) to Tell Your Customers
Across the United States, some states and local governments have either already lifted business restrictions, or they have plans to do so in the near future. This gradual reopening is likely welcome ...
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
April was atypical in many ways, as nine out of 10 Americans adjusted to life under some sort of shelter-in-place or stay-at-home order. Not surprisingly, more time at home translated to less time ...
Ask the Experts Episode 1 Q&A: Generating Revenue When Your Doors are Closed
Welcome to Cox Media's new webinar series. Titled, “Ask the Experts,” our goal is to do just that – we ask marketing experts some of the questions we hear from local businesses every day. In our ...
Advertising for Cleaning Services Businesses: Addressing New Customer Demands
Now more than ever, the average consumer is hyper-aware of the importance of proper sanitation, as well as the potential dangers hiding in plain sight on common surfaces they encounter every day.
How to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses. About 92 percent of businesses say that video is an important part of their overall strategy in 2020. ...
3 Ways to Keep Your Local Business Ahead of the Curve (As You Work to Help Flatten it)
If you work in sales or marketing at your organization or are a many-hat-wearing local business owner, you’ve likely had to change your approach to building your brand and driving revenue amid the ...
Benchmarking Study: 6 Key Takeaways for Financial Services Businesses
The financial services industry often gets lumped together as one single industry. In reality, though, financial services is an incredibly broad term that encompasses many different businesses—all ...
How Home Services Companies Can Support Customers During Social Distancing
As consumers spend their free time at home in accordance with local stay-at-home orders, those individuals and families are looking for new projects and activities to help them pass the time. Not ...
March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month
Like many of the college basketball games that have come to define the month in previous years, March 2020 was unquestionably a tale of two halves. As the month began, the term “social distancing” ...
You're (Still) Open: How to Connect With Your Customers as an Essential Business
In cities and states across the country, shelter-in-place and other social distancing orders have been enacted to try and slow the spread of the recent, historic public health crisis. In many ...
7 Tips to Economize Your Advertising
When markets are unstable and the economy slows down, businesses tend to take a closer look at their spending (rightfully so!). Unnecessary expenses are reduced or cut altogether, while even critical ...
3 Tips for Financial Services Businesses During Times of Uncertainty
The impacts of recent, unprecedented events are being felt by local businesses in almost every industry in a variety of ways—all with their own unique challenges. As consumers themselves are facing ...
6 Ways Local Businesses are Adapting to Social Distancing
As recent events have caused businesses to either close their storefronts or drastically change how they serve their customers, companies are being forced to think creatively about how to solve ...
Advertising Your Automotive Business During Times of Uncertainty
Economic recessions, public health scares and geopolitical uncertainty are just some of the forces that can disrupt everyday life—including the day-to-day operations for most businesses.
Changing Your Creative Messaging to Support Your Customers
When your customers’ daily lives are thrown out of whack, your planned ad campaigns and messaging may no longer apply. Even if you stick with your original messaging as planned, you’re unlikely to ...
Cox Media Offering Free Advertising to Local Restaurants
Update: This limited-time promotion has concluded and is not available at this time. At Cox Media, we believe we have an opportunity to help our customers and our market communities during the ...
How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled
Overall, cancelled sporting events are rare. But when they happen, as we've seen recently, they seem to grind the sports world to a halt. Live sports are the center of the sports-viewing experience, ...
"Staying in" with Your Customers: Media Consumption on the Rise
Faced with unprecedented events, everyone is spending a considerable amount of time indoors and hunkering down at home. This shift has caused major disruption for usual routines, shopping patterns ...
How to Support and Grow Lasting Relationships During Times of Uncertainty
When major events affect the economy or bring instability to daily life, it threatens the livelihood of businesses that must find ways to stay standing even as their revenue streams diminish. Those ...
Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News
News viewership is influenced by many different factors: How much time consumers spend at home watching TV, and especially by current events drawing an audience to news content. When events of great ...
Advertising Your Business During an Economic Downturn
When the economy slows down it can be unsettling for everyone, especially local businesses. Understandably, some businesses think the right move is to scale back advertising to match consumers’ ...
Advertising Your HVAC Business in 2020 & Beyond
For service industry businesses like HVAC, making changes to your advertising strategy can feel daunting. These companies serve a local market, and they often lean on word-of-mouth, direct mailings, ...
Advertising ROI: How Do I Know if My Ads are Working?
It's no secret that getting your advertising strategy right is an ever-evolving process of trial and error, fluctuating with your industry, your customers, your goals, and the advertising options ...
Geotargeting: Everything a Local Business Should Know
Mobile devices have made it easy to consider location when delivering ads to your current and potential customers. But how that location data is used can depend on a number of factors. And, for your ...
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
March Madness® is one of the biggest sports events of them all, drawing in millions of unique viewers over three weeks of televised college basketball games. It’s one of the few sporting events where ...
The Power of Social Advertising for Small Businesses
Almost every type of business can benefit from building a social media presence. It’s not just for media companies and large, national enterprises - local retailers and service providers like HVAC ...
Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix
Most business owners know that when it comes to an advertising budget, you don’t want to spend it all in one place. Successful advertising is all about executing a strategy that targets specific ...
How an All-in-One Media Partner Can Simplify Your Advertising Efforts
When you’re running a small business, advertising can be a constant source of headaches. Yes, advertising is a vital part of your business—especially when you’re trying to establish or grow your ...
Dental Advertising Ideas to Get More Patients
You're a dental professional —not an advertising professional, right? So when it comes to brainstorming ways to promote your dental practice, you might be a little unsure about where to start ...
How to Advertise to the Hispanic Market in Your Community
Is the Hispanic market an important one for your business to reach? The fact that 18% of the US population is categorized as Hispanic means that most businesses - like yours - consider this a ...