Insights
Ask the Experts: Creating a Company Culture That Attracts & Retains Talent
It's harder than ever before to recruit and retain the right employees for your business. The good news is, there are many impactful efforts you can make to accomplish this - starting with creating a ...
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Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile ...
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue ...
Advertising Across the Customer Journey
As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and ...
Advertising for Home Services: How a Multi-Channel Approach Can Lower Your Cost Per Lead
Roofing, plumbing, HVAC, painting, remodeling, pest control and handymen services (just to name a few) are in constant demand in today’s market but with high demand comes increased competition. Not ...
Small Business Marketing Toolkit
A free, easy-to-use tool to keep your business growing, from your friends at Cox Media.
Back to Business Playbook
Cox Media's "Back to Business" playbook outlines messaging and marketing strategies for local businesses according to three stages: Reopen, Recover and Reimagine. Packed with actionable takeaways ...