Digital ad platforms like Google, Amazon and Facebook want consumers to have a good experience when they click on an ad, so ad destinations - like your website - must offer unique value to users and be functional, useful and easy to navigate. Google has the most strict requirements, so it is considered best practice to follow their guidelines for success across the digital ecosystem. If the requirements below are not met, you may not be able to run your ads on these platforms.

Infographic_1

Infographic_2Infographic_3

Infographic_4

Infographic_5