Las Vegas, Nevada
Background & Challenge
Casablanca, a Resort Casino 45 minutes from Las Vegas, was advertising with online video ads on Cox Digital Ad Networks to drive Las Vegas and Phoenix residents to their website. After their online campaign stopped on Cox Digital Ad Networks, traffic to their website dipped dramatically. Following this realization, the owner said “Get back on with Cox immediately!”
Cox Media optimized their online advertising to target travel intenders as well as visitors to sports, business and news websites. We revisited Casablanca’s creative ads, recommending that both static and in-banner video ads include imagery of their property with a focus on offers and messaging.
As a result of Casablanca’s updated online presence, they have seen a significant increase in web traffic – even better than before. Google’s tagged URLs track their campaign results and demonstrate the effectiveness of Cox Digital Ad Networks.