Image of David Gustafson

Insights Author David Gustafson

As Cox Media’s Director of Linear & Audience Research, David plays a key role in the company’s usage and interpretation of TV audience data. With more than two decades of industry experience, David currently is a member of the Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore. Known as “The Professor,” David’s articles combine his passion for writing with a penchant for concisely explaining complex topics.

Article

Apr 28, 2022

Article

Mar 31, 2022

Article

Feb 22, 2022

Article

Jan 31, 2022

Article

Dec 21, 2021

Article

Oct 21, 2021

Article

Sep 23, 2021

Article

Aug 24, 2021

Father and son cheering on sports team from home

Article

Jul 20, 2021

Article

Jun 24, 2021

Audience Insights Blog Post Header Image

Article

May 19, 2021

Audience Insights Blog Thumbnail

Article

Apr 29, 2021

Article

Mar 1, 2021

Article

Feb 18, 2021

Article

Jan 22, 2021