Audience Insights: TV Measurement Path “Paved With Good Intentions”
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
Audience Insights: Nielsen Says BBO Is a Go…Again!
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
Audience Insights: Taking Part in Olympics is an Advertising Win
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...
June Audience Insights: Cable Sports Get Back in the Game
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm ...
Audience Insights: TV Takes a Second Look at a First Impression
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Audience Insights: Three Things to Know About Nielsen Measurement News
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses ...
Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services ...
January Audience Insights: Viewers Find More Time for TV
Elton John once crooned that “every month means a little something, but January is the month that cares.”
December Audience Insights: Looking Back at a TV Year Without Precedent
The people have spoken. According to Dictionary.com, the votes are in and a clear winner has emerged. The word “unprecedented” has taken top honors as the People’s Choice Word of the Year for 2020.
November Audience Insights: TV Viewers Elect to Give Thanks
Never one to shy away from controversial opinions on current affairs, the late comedian George Carlin once offered an intriguing take on the American electoral process. “In America, anyone can become ...
October Audience Insights: TV’s Newsworthy Start to Fourth Quarter
British author Graham Swift very well could have been describing October 2020 when he quipped, “Today's news, which may be yesterday's anyway, will be eclipsed tomorrow.”
September Audience Insights: Sports Viewing Helps Cable Cap Off Solid Q3
Back in September 2005, Green Day was climbing the Billboard Hot 100 charts with an eventual Top 10 smash that included this perspective on the ninth month of the year: Seven years has gone so fast ...
August Audience Insights Part 2: TV Sports Come Back into Focus
August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC
Uncertainty was a key theme heading into this year’s Democratic and Republican national conventions. Event organizers, political pundits, and millions of likely voters wondered how the major ...