Audience Insights: Islands in the Stream…Is That What We Are?
In their easy-listening classic “Islands in the Stream,” Dolly Parton and the late Kenny Rogers opine about sailing away together to another world. “The message is clear,” they try to convince each ...
Audience Insights: A Starting Five of Facts About Female Sports Fans
The month of March features two annual celebrations that, at first glance, may not necessarily seem to be linked – Women’s History Month and NCAA March Madness®.
Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching
In what can seem like eons ago in the ever-evolving world of television advertising, our October Audience Insights article explored the immediate aftermath of Nielsen’s loss of MRC accreditation for ...
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
For football fans, this year’s NFL Playoffs have already been super. First, there was the dramatic divisional weekend (Jan. 22-23) that produced four consecutive fantastic finishes, including the ...
Audience Insights: We Need to Recap the Year…Stat!
In one of the countless recaps of 2021 that have begun to flood airwaves, social media sites, the blogosphere, and various other parts of the communications ecosystem, Associated Press writer Leanne ...
Audience Insights: TV Measurement Path “Paved With Good Intentions”
In what seems like a century ago in advertising years, Shawndra Hill from the University of Pennsylvania’s Wharton School concluded a June 2014 Big Data article on TV audience measurement with these ...
Audience Insights: Nielsen Says BBO Is a Go…Again!
Earlier this year, our Audience Insights series focused on an impending Nielsen change that was set to take effect in April for many of the country’s larger TV markets. Then, at the last minute, ...
Audience Insights: Taking Part in Olympics is an Advertising Win
The late Pierre de Coubertin, founder and second president of the International Olympic Committee (IOC), had a relatively simple outlook on the world’s quadrennial quest for athletic accolades. “The ...
June Audience Insights: Cable Sports Get Back in the Game
Long before the proliferation of streaming video services, the phrase “Over the Top” may have been best known as the title of a Sylvester Stallone flick about the high-stakes world of competitive arm ...
Audience Insights: TV Takes a Second Look at a First Impression
In an often underappreciated 1986 hit, musical group Nu Shooz lamented, “It’s taken me a while to learn…I’m at the point of no return.”
Audience Insights: Three Things to Know About Nielsen Measurement News
Achieving an effective frequency – more specifically, the coveted “frequency of three” – is a time-honored tenet in the world of advertising. In that spirit, our Audience Insights series addresses ...
Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services ...
January Audience Insights: Viewers Find More Time for TV
Elton John once crooned that “every month means a little something, but January is the month that cares.”
December Audience Insights: Looking Back at a TV Year Without Precedent
The people have spoken. According to Dictionary.com, the votes are in and a clear winner has emerged. The word “unprecedented” has taken top honors as the People’s Choice Word of the Year for 2020.