Going Programmatic to Get Your Content Seen
Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it ...
What Publishers Can Learn From Condé Nast's Embrace of Programmatic
Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent ...
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
—Rentrak Will Leverage Kantar Shopcom’s Purchase Transaction Information from Loyalty Cards, Credit Cards and Debit Cards—