About the Author

Mary Guo

In her role as Product Marketing Manager, Mary helps brings the Cox Media product portfolio to life. She has a passion for marketing and uses her skills to produce client focused strategies that brings together traditional television and digital media. She understands consumer and market trends in the media landscape that helps create actionable insights that will help business, large and small, stay ahead of the game.

The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube

Through the influx of first-party data created by increased activity on Amazon,...

How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)

With many consumers accessing OTT content on a regular basis, the question...

Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll

Online search is where most customer journeys begin. In fact, research shows...

4 Things Local Businesses Should Know About Over-the-Top TV Advertising

Things to know about over-the-top advertising

TVE 2.0: Advertising Opportunities for Your Small Business

television everywhere, TVE advertising

Social Media for Local Businesses: Staying Virtually Connected While Socially Distant

Social media provides a direct line of communication and engagement with your...

The Best Way to Reach Modern TV Audiences: TV Everywhere & Your Local Business

Whether your own target audience prefers live TV shows or on-demand streaming...

How to Connect with Your Customers Using Video in 2020

Video has become a cornerstone of successful marketing and advertising for small...

Geotargeting: Everything a Local Business Should Know

Here's a comprehensive look at how, when and where to use geotargeting...

The Power of Social Advertising for Small Businesses

While building an organic social media presence is a great first step,...

Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix

Successful advertising is all about executing a strategy that targets specific goals,...

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