Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
At a time when many of us are thinking about holiday shopping, few have more cash to spend than Yahoo YHOO +2.52%.
Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Is the TV industry starting to get serious about embracing programmatic, or more data-driven, automated ad sales, just like the Internet? That’s still an open question. But one of the top media ...