How to Advertise Around This Summer’s Travel and Leisure Trends
As inflation and economic uncertainty have triggered a slight pullback in consumer spending, many industries are concerned that this shift in consumer confidence could hurt their own earning ...
Client Success: Increasing Auto Ad Views and Engagement for a Local Dealership
Many consumers will purchase at least one vehicle in their lifetime, making auto advertising relevant to the interests of a broad audience. But at any given moment, only a small percentage of ...
What’s the True Cost of TV Advertising Today?
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
Client Success: Driving Phone Call Referrals for an Assisted Living Locator Service
For individuals and families seeking out assisted living care options for their loved ones, the task of sorting through and comparing these options can be tedious and exhausting. Between insurance ...
Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy
Online video, mobile devices and subscription-based streaming have completely reshaped the TV advertising landscape. While TV audiences have been fragmented across many different platforms and ...
Diversity, Equity and Inclusion for Your Local Business
Over the past few years, widespread social efforts to improve equality and representation have extended their influence into the business world.
Client Success: Driving Inbound Phone Calls for Residential Pool Construction and Renovation
Luxury services like residential pool installation serve a select market of homeowners. But given the significant profits from even a single pool installation or remodel, the difference of even a few ...
Consumer Spending Outlook for 2022 Tax Refunds
Tax refund season offers a big financial stimulus for a majority of U.S. taxpayers: in 2022, 59 percent of consumers are expecting a tax refund to buoy their bank accounts.
Advertising Tips for Home Services Businesses During “Spring Cleaning” Season
As temperatures warm and daylight stretches into the evening, many homeowners find themselves ready to take up a variety of tasks related to home maintenance and improvement.
Client Success: Promoting a One-Stop Med Spa Shop to Select Local Audiences
As med spa services increase in popularity across the United States, both new and established local businesses are eager to expand their local market share in the phase of a competitive marketplace.
6 Best Practices for Local Business Email Marketing
Given the relatively low cost to set up and manage email campaign, local business email marketing is one of the highest-ROI strategies you can use to promote your business.
Using a Strong Company Culture To Improve Recruiting Outcomes
If your business is hoping to fill open positions in the near future, you can expect a hiring market unlike anything you’ve experienced in the recent past. As of early March, more than 11 million job ...
5 Media Trends for Reaching Med Spa Clients
Demand for medical spa services has drastically increased in recent years and consumer interest is only growing. Here are five ways cosmetic services clients are interacting with media when ...