Insights Author: Sara Brasfield
Client Success: Increasing Utility Vehicle Sales for a Motorsports Automaker
Automotive manufacturers and retailers often base their marketing and sales strategies on the inventory available at their business location. So when a popular motorsports company rolled its newest ...
Advertising for Dentists & Cosmetic Dentistry: 4 Tips to Build Up Local Clientele
Consumer confidence in the economy is high. So are the amounts of discretionary spending many consumers are carrying after more than a year of limited spending during the pandemic. As consumers look ...
The Pulse on Programming: August 2021 Preview
Welcome back to our 2021 monthly programming spotlight! We are so glad you stopped by, and we know that as local business owners, it’s imperative for you to reach your target audience now more than ...
Advertising Tips for Employee Recruitment: 5 Ways to Make Your Business Stand Out
Regardless of their industry or location, many businesses across the country are struggling to deal with a pervasive problem: it’s harder than ever to find workers to fill open positions.
Client Success: Attracting Qualified Job Applicants Through Cost-Effective Call Center Recruiting
The need for efficient, cost-effective job recruitment and staffing is consistent across virtually every industry. For one regional call center managing offices in multiple markets, the challenge ...
Cable Tops Broadcast as Top TV Destination: 3 Key Takeaways from Recent Nielsen Report
To keep up with evolving TV viewing habits—and to more accurately measure TV consumption across cable, streaming and other viewing channels—Nielsen has expanded its measurement and reporting ...
6 Key Trends for Travel & Leisure Businesses
Americans are ready to "get back out there" and travel this summer and fall. As a travel business, leisure activity company, or any other local business that benefits from an influx of tourists to ...
Restaurant Recovery Strategies: How to Resume Full Service While Keeping New Options Your Customers Expect
As vaccination rates rise and local restrictions ease, businesses across most industries are relaxing their own protocols and easing back into pre-pandemic operations. That’s particularly true for ...
Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach
The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue ...
Client Success: Increasing Job Applicants for Essential Healthcare Roles
While healthcare organizations have seen a recent rise in demand for mental health and other healthcare services, the available applicant pool for essential healthcare roles has declined. As a ...
Help Wanted: 4 Recruiting Ideas for Restaurants & Other Service-Industry Businesses
For all the talk that has been made about economic hardship and mass unemployment sweeping the American workforce, the reality is that the pandemic’s impact on businesses and workers is more complex ...
Client Success: Increasing Website Traffic for a Local Outdoor Services Business
In an effort to avoid the added costs that come with handing their digital ad campaigns over to a trusted advertising partner, one local home/outdoor services business decided to end their ...
Automotive Advertising with Cox Media
Marketing your dealership is about more than just selling cars. Through the right channels, you can establish yourself as a trusted business in your community - and the best choice when consumers are ...
4 Tips for Recruiting in Healthcare: How Marketing Can Help You Build Up Your Workforce
As demand for healthcare professionals increases, the healthcare workforce is shrinking. Between the start of 2020 and 2021, the number of healthcare employees in the United States declined by nearly ...