Insights Author: Sara Brasfield
Client Success: Attracting Tourists to Waterfront Condos and Businesses
Placing a tourism property in a popular tourist destination sounds like a recipe for success. But when your business is competing with the attraction of white-sand beaches nearby, foot traffic from ...
Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses
After a 2020 calendar year that brought unprecedented challenges for businesses both large and small, business leaders have approached 2021 with a more flexible, wait-and-see approach to advertising. ...
COVID-19 & Consumer Behavior: One Year Later
At the onset of the pandemic last year, we partnered with research industry leader Borrell Associates to host a webinar discussing Keeping Customers Engaged During Times of Crisis. One year later, ...
Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership
Our previous Audience Insights article focused on Nielsen’s plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021. While the change was implemented for ...
Client Success: Driving Referrals for a Local Mortgage Company
With a strong housing market predicted for 2021, mortgage companies are eager to drive referrals from potential homebuyers as they seek out financing for their home purchase. But the battle for local ...
3 Lessons Local Businesses Can Learn From the Rise of TikTok
TikTok has been a driving force for change on the social media landscape, clearing the way for popular new forms of social entertainment. With more than 700 million users who watch its content for an ...
Advertising Across the Customer Journey
As a local business, you’re probably already familiar with the traditional sales funnel, which breaks down the sales process into a few key stages of making a purchase: awareness, interest and ...
A Free Digital Audit for Your Business
A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth ...
Making a “Good Impression” Across Ad Platforms
In the ongoing quest to build ad campaigns that generate measurable revenue for a business, impressions can sometimes be overlooked as an important performance metric of a cross-platform ad strategy. ...
Client Success: Increasing To-Go Orders for a Local Restaurant
The safety lockdowns brought on by the COVID-19 pandemic were disruptive to virtually every business. But few industries saw their business models turned upside down the way that restaurants were ...
TV Attribution with Cox Media
Having access to the right data is critical when making business and marketing decisions. With digital advertising, collecting data is relatively straightforward. But how can you ensure that your ...
Client Success: Increasing Survey Completion for a Government Census
Census data is an important resource in helping governments understand the makeup and needs of their citizens. But low census completion rates can complicate this effort to survey residents and ...
How to Effectively Reach Customers in a Virtual World
Many local businesses don’t have the time or resources to support in-house marketing efforts. But budgetary constraints aren’t an excuse to swear off advertising and marketing altogether—especially ...
Client Success: Increasing Patient Volume for a Local Medical Spa
Demand for cosmetic healthcare services has boomed in recent years, with nearly half of all American adults considering elective procedures or cosmetic treatments either now or in the near future.
Client Success: Building a Local Brand for a National Real Estate Company
Even for companies that do business across the country, there’s value in reinforcing the personalized service that comes with a local presence.