A Free Digital Audit for Your Business
A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth ...
Making a “Good Impression” Across Ad Platforms
In the ongoing quest to build ad campaigns that generate measurable revenue for a business, impressions can sometimes be overlooked as an important performance metric of a cross-platform ad strategy. ...
Client Success: Increasing To-Go Orders for a Local Restaurant
The safety lockdowns brought on by the COVID-19 pandemic were disruptive to virtually every business. But few industries saw their business models turned upside down the way that restaurants were ...
TV Attribution with Cox Media
Having access to the right data is critical when making business and marketing decisions. With digital advertising, collecting data is relatively straightforward. But how can you ensure that your ...
Client Success: Increasing Survey Completion for a Government Census
Census data is an important resource in helping governments understand the makeup and needs of their citizens. But low census completion rates can complicate this effort to survey residents and ...
How to Effectively Reach Customers in a Virtual World
Many local businesses don’t have the time or resources to support in-house marketing efforts. But budgetary constraints aren’t an excuse to swear off advertising and marketing altogether—especially ...
Client Success: Increasing Patient Volume for a Local Medical Spa
Demand for cosmetic healthcare services has boomed in recent years, with nearly half of all American adults considering elective procedures or cosmetic treatments either now or in the near future.
Client Success: Building a Local Brand for a National Real Estate Company
Even for companies that do business across the country, there’s value in reinforcing the personalized service that comes with a local presence.
Client Success: Driving Increased Patient Growth
Competition for patients is intense among healthcare organizations. Each provider wants to be the 'go-to' for a given patient regardless of whether that patient needs a wellness visit, an emergency ...
New Year, Same You: 4 Smart Ways to Optimize Your Existing Marketing Strategy (Without Changing Everything)
New Year's resolutions aren't just for individuals. As a new calendar year gets underway, businesses often feel pressure to implement big changes to their current modes of operations. These sweeping ...
5 Ways to Prepare for a Post-Pandemic Future (While Growing Your Business Today)
As businesses and consumers alike said goodbye—and good riddance—to the 2020 calendar year, 2021 has wasted no time in reminding us all that the challenges of the past year are still hanging over our ...
2021 Marketing Preview: 4 Trends to Consider as You Plan for the New Year
The 2020 calendar year has brought a lot of unexpected change. Even as the pandemic has reshaped daily life for most Americans, innovations and shifting consumer behaviors have changed the ...
Advertising Your Local Business During an Economic Downturn, Part II: Tips to Finish the Year Strong
The economic challenges created by the pandemic continue to burden small businesses as they chart a course for recovery. But while social distancing and other guidelines may still affect how your ...
