Does Your Local Business Need a Multilingual Marketing Strategy?
Many local businesses—and most U.S.-based businesses of any size, for that matter—default to marketing strategies and messaging that speak to native and/or fluent English speakers. For the vast ...
Hyperlocal Marketing: What Is It, and Why Should Local Businesses Care?
Visibility, exposure and local brand awareness doesn’t happen overnight. When local businesses commit to setting roots in their local community and becoming a recognized fixture in the community, ...
Employee Stress Level & Performance: How to Help Your Team Thrive
Recent surveys show that the U.S. workforce is particularly overwhelmed by stress at the moment. A survey conducted by the American Psychological Association found that 87 percent of adults feel that ...
Client Success: Driving Ticket Sales and Revenue for a Local Aquarium
Many entertainment venues offer experiences that appeal to both tourists and residents on the search for local activities. Local aquariums are a perfect example, depending on a mix of tourists, ...
5 Essential Advertising Strategies for Healthcare Organizations
New patient acquisition has always been a top priority of healthcare advertising campaigns. In recent years, though, the perceived value of healthcare advertising has expanded beyond this narrow ...
Digital Trends Rewind: How Marketing Evolved in the First Half of 2022
The best practices of digital marketing are always changing. For businesses eager to capitalize on emerging opportunities—and to maximize the ROI potential of their marketing budgets—there’s value in ...
Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company
Digital advertising makes it easier than ever to connect with niche audiences. But the value of these ad campaigns is dependent on your ability to optimize targeting and spending to minimize the cost ...
Client Success: Boosting Ad Performance and ROI for a Local Home Improvement Nonprofit
Building local brand awareness in the shadow of more established industry rivals is difficult for any local business. For nonprofits working with limited resources, the task can be even more daunting.
Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business
Successful advertising campaigns can be a revenue-generating investment for any business. For small businesses operating with lean budgets, though, fear of poor ad performance can cause them to view ...
How to Advertise Around This Summer’s Travel and Leisure Trends
As inflation and economic uncertainty have triggered a slight pullback in consumer spending, many industries are concerned that this shift in consumer confidence could hurt their own earning ...
Client Success: Increasing Auto Ad Views and Engagement for a Local Dealership
Many consumers will purchase at least one vehicle in their lifetime, making auto advertising relevant to the interests of a broad audience. But at any given moment, only a small percentage of ...
What’s the True Cost of TV Advertising Today?
When Super Bowl ads are sold at a massive price of $6.5 million per 30-second slot, it’s easy for TV advertising to gain a reputation as being too expensive for many businesses to consider. This is ...
