Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to an air of ...
TV Audience Buying Is Only Half the Story [Breaking News]
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at a disadvantage.