7 Days to Building a Stronger Brand: Day 4

Be genuine.

Customers want to feel they know the companies they do business with. The busy summer season is a great time to promote yourself on social media, because there are so many opportunities to get involved with your customers and the community. 

Watch this short video to learn more: Be Genuine

Your homework: Capture photos or videos of yourself and your team “in action” —helping customers, participating in community events or just enjoying summer fun — and share them on social media. 

Check out our free e-book, 7 Keys to Building Your Brand, and come back tomorrow for the next step in our “7 Days to Building a Stronger Brand” series.

About the Author

Merrie Beth Salazar is a marketing professional experienced in leading teams and projects to measurable success. With a background in research and storytelling, she looks for the untold insights behind marketing campaigns and brings them to life.

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