Top 5 Must-Reads: Weekly Round-Up - 1.27.2017
Jan 27, 2017Sara Brasfield
1 minute read
We find it, so you don't have to.
From building your brand on social media, to reaching the influential power of Millennial moms, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
As a business owner/entrepreneur, there are some facts that you just need to know. Take a look at this list compiled by HubSpot to learn more.
According to this post, 85% of businesses are on social media primarily to boost brand awareness. And, it's working. Learn more here about how your peers are using social media.
Speaking of social media, it's also useful beyond it's brand-building capabilities. Want to use social media to actually drive sales of your products and services? Learn how here.
Last week, we talked about how live video is taking the digital world by storm. But what other video category is rising in popularity? Soundless. Click here for more on why you should consider incorporating silent video into your marketing strategies.
They may seem like a very specific group, but millennial moms now have the reputation of being very influential. If you think this audience is worth targeting for your business (or even if you don't), take a look at this short video on how to reach them.
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About the Author
Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).View All of Sara's Blogs