Top 5 Must-Reads: Weekly Round-Up 10.23.2015
Oct 23, 2015Sara Brasfield
1 minute read
We find it, so you don't have to.
From facing your common brand advocacy challenges to crafting visual content for a mobile audience, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
Once you have your Facebook page set up and have decided on a strategy for your business, it's time to dive into your insights. This post defines how to decipher which type of content works best, providing you with the information you need to optimize your strategy for the future and increase your Facebook reach.
Did you know that 92% of people trust brand advocates? It's a fact - consumers are more likely to trust recommendations from family and friends. However, this highly effective marketing tactic requires both time and effort. This article calls out some of the common challenges your business may be facing on this front, while providing potential solutions.
This research brief evaluates valuable data reflecting how consumers complete their shopping, and how they identify with multiple shopping channels. The findings are compiled in an easy-to-read chart, with helpful explanations along the way. Read more here to learn what your customers are looking for in a shopping experience.
As one of the many avenues to reach consumers, mobile is one of the fastest-growing shopping channels. And, as we've mentioned before, using good visual elements can strengthen your brand's ability to connect with your customers. So, how can your business combine these two important factors? Find out here.
We spend quite a bit of time defining the benefits and exploring the "how-to's" of popular social channels such as Facebook, Twitter and Instagram. However, it's important to keep the capabilities of LinkedIn top-of-mind as well. This free kit provides everything you need to create or expand on your business' current presence on LinkedIn.
BONUS: Check out our recent blog post for more support on optimizing your personal LinkedIn profile.
Want to see more of Cox Media's content from this week?
About the Author
Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).View All of Sara's Blogs