Top 5 Must-Reads: Weekly Round-Up 10.23.2015

We find it, so you don’t have to.

From facing your common brand advocacy challenges to crafting visual content for a mobile audience, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

1. How to Use Facebook Insights to Improve Your Engagement (Social Media Examiner)

Once you have your Facebook page set up and have decided on a strategy for your business, it’s time to dive into your insights. This post defines how to  decipher which  type of content works best, providing you with the information you need to optimize your strategy for the future and increase your Facebook reach.

2. 5 Common Brand Advocacy Challenges and How to Solve Them (Hootsuite)

Did you know that 92% of people trust brand advocates? It’s a fact – consumers are more likely to trust recommendations from family and friends. However, this highly effective marketing tactic requires both time and effort. This article calls out some of the common challenges your business may be facing on this front, while providing potential solutions.

3.  OmniChannel Shoppers Rank Their Druthers (Media Post)

This research brief evaluates valuable data reflecting how consumers complete their shopping, and how they identify with multiple shopping channels. The findings are compiled in an easy-to-read chart, with helpful explanations along the way. Read more here to learn what your customers are looking for in a shopping experience.

4. How to Craft Visual Content for a Mobile Audience (Content Marketing Institute)

As one of the many avenues to reach consumers, mobile is one of the fastest-growing shopping channels. And, as we’ve mentioned before, using good visual elements can strengthen your brand’s ability to connect with your customers. So, how can your business combine these two important factors? Find out here.

5.  How to Use LinkedIn for Business, Marketing and Professional Networking (HubSpot)

We spend quite a bit of time defining the benefits and exploring the “how-to’s” of popular social channels such as Facebook, Twitter and Instagram. However, it’s important to keep the capabilities of LinkedIn top-of-mind as well. This free kit provides everything you need to create or expand on your business’ current presence on LinkedIn.

BONUS: Check out our recent blog post for more support on optimizing your personal LinkedIn profile.

Want to see more of Cox Media’s content from this week?

Give Yourself a Holiday Gift: A New Year of Repeat Business [Blog Post]

8 Tips to Turn Happy Holiday Customers into Loyal Customers All Year Long [Checklist]

Holiday Advertising Strategies to Increase Sales & Gain New Customers [Infographic]