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From discovering (and reaching!) the engaged, dedicated audience of professional tennis to effectively preparing your company for Small Business Saturday, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1.  Know Your Audience: Professional Tennis (Cox Media Blog)

The latest in our "Know Your Audience" sports blog series, this post highlights who is tuning in to watch the biggest events in both men's and women's tennis. Learn more here.


2. 10 Awesome Tips for Using Gift Cards to Boost Your Holiday Sales (Small Biz Trends)

Small business gift cards can be a great way to spark news sales. Check out these great tips on making the most of gift card this holiday season.

According to this post, a recent study reported that half of US consumers are open to purchasing gift cards from small, independent retailers (like you!). Click here to see how you can leverage this interest to boost your sales this holiday season.


3. How to Reach More Local Customers with Facebook (Social Media Examiner)

Want to boost the visibility of your local business - with local customers? This post highlights how you can do just that through organic (free!) efforts on Facebook. Learn more here.


4. The 5 Best Tools You Should Be Using to Market Your Local Business (Quicksprout) 


Speaking of local marketing, here are a few additional tools (beyond Facebook) to get the word out about your brand in your local community, specifically on smartphones and tablets. 


5. Small Business Saturday: Shop Small Studio (American Express

Small Business Saturday has quickly become just as well known as the Friday before it (Black Friday). So well known, in fact, that American Express has created a free "Shop Small Studio" with custom marketing materials that can be downloaded straight from their site. Check it out here.


Want to see more of Cox Media's recent content?

Know Your Audience: World Wrestling Entertainment [Blog Post]

2016 Holiday Season Success [Series]

Get to Know Cox Media [Video]