Top 5 Must-Reads: Weekly Round-Up 12.4.2015
Dec 4, 2015Sara Brasfield
1 minute read
We find it, so you don't have to.
From engaging a new generation to linking together multiple social platforms, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
Connecting with Millennials has been a buzzworthy topic in the marketing industry for the past few years. But is your brand connecting with "Gen C"? This post shares more about how this new audience segment can become a powerful force for your business.
We've covered how important both mobile and video marketing have become in today's advertising landscape, so it's understandable that these two trends will combine as we move into 2016. This post provides data from the Association of Online Publishers and suggests how your business can capitalize on these insights.
Engaging with your customer base in real-time proves that your brand can remain relevant among current events and industry changes. And, addressing customer interactions as soon as possible can strengthen brand trust and loyalty. However, this time-consuming tactic can be difficult to execute for smaller businesses. This post provides four steps to help you get started and simplify your real-time marketing strategy.
Visual content garners the most engagement on social media. Being able to quickly share the same content on multiple platforms can enhance productivity and make your (or your social media manager's) job a little easier. Learn Hubspot's best practices here.
Word-of-mouth is one of the best ways for your business to obtain new customers, and even the most negative reviews (online or in person) have potential to turn into positive customer relationships if you address them correctly. Online reviews are particularly important; this podcast with One Good Brand's Daniel Lemin outlines how to deal with bad and fraudulent reviews.
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About the Author
Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).View All of Sara's Blogs