Top 5 Must-Reads: Weekly Round-Up - 3.18.2016

March 18, 2016 Sara Velordi

We find it, so you don't have to.

From effectively reaching the right consumers to making a successful brand comeback, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. Steak By the Ocean: A Story of Precision Consumer Targeting & Why Your Mobile Advertising Campaigns Need Compelling Offers  (Cox Media Blog)

Are you reaching the right audience? More importantly - are you reaching them with the right message at the right time? Learn more about targeting your consumers with a compelling call-to-action in this post from our own Cox Media Blog.


2. How to Successfully Target a Niche Facebook Audience (Social Media Examiner)

In the spirit of targeting, reaching specific, niche audiences on social media can help you create new channels of traffic and revenue for your business. With a platform as vast and with as many users as Facebook, it's important that your message is getting to the right people. Learn more in this post.


3. Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks (HubSpot Marketing Blog)


Does your brand need to make a comeback? Whether your image is in a rough patch or not, these success stories about popular brands navigating the waters of negativity could be valuable to the future success of your business.


4. Harnessing the Power of Social Influencers is the Way into Millennial Wallets (MediaPost Social Media & Marketing Daily)

We've covered the importance of influencer marketing, and the benefits it can bring to your business. We've also discussed different tactics to reach the infamous Generation Y. This post combines the two - read more here.


5. Google to Give More Algorithm Weight to Mobile-Friendly Sites (MediaPost Mobile Marketing Daily)

Like we mentioned last week, SEO for local businesses is becoming more and more important to their relevance and success. Now, having a mobile-optimized website is not only more user-friendly - it also will help boost your SEO. Learn more here.


Want to see more of Cox Media's recent content?

Four Things You Must Know About Targeting Your Consumers in 2016 [eBook]

What's Your Advertising Buzzword IQ? [Blog Post]

The Digital Media Glossary: 10 Terms A Local Business Should Know [eBook]


About the Author

Sara Velordi

As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.

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